first brand store in Paris . Located on rue Froissart in the heart of le Marais—the historic and creatively thriving district of Paris— Nixon’s new space is situated among some of the city’s most well known art galleries, fashion houses and restaurants.
Come October, London will play host to Nixon’s next store opening in
the capital city’s culturally inspired Carnaby area. Positioned parallel
to the legendary Carnaby Street, the new retail location on Newburgh
Street is currently in the final stages of its transformation.
These new locations premiere Nixon’s Horizon marketing concept. The
horizon line is a reference to a common thread, which runs through the
Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the
diverse environments of surfing, snowboarding and skateboarding, the
horizon line is more of an ownable design point of view than a literal
interpretation. It becomes the canvas for the Nixon story, allowing us
to showcase our perspective and products in a bold, distinct way.
Tom Jones, Nixon Creative Director had this to say: “The new Horizon
retail concept is something we’re all very excited about. In an often
overly cluttered retail landscape, the new Nixon retail locations are
simple, bold and curated; allowing for a more immersive and inspiring
Challenging the status quo of how watches are typically displayed at
retail, both locations feature new, innovative merchandise tools. An
open watch table formed in the shape of an undulating wave has been
designed to provide customers with a totally immersive, accessible, and
premium retail experience that allows them to not just look, but touch
and feel the ‘new’ from Nixon.
A large format watch wall, inspired by
boutique sneaker walls, showcases watches in an open format. Rather than
withholding product behind locked glass panels, the open table and open
wall displays redefine watch merchandising, inviting customers to
interact freely with the product.
Chad DiNenna, Nixon Co-Founder and EVP of Marketing, added: “The
opening of our first stores in Paris and London are indicative of bigger
brand initiatives taking place globally. Our focus is to turn up
Nixon’s awareness in key cities around the world and introduce
ourselves, our premium products and our point of view to people in a big
Nixon Paris Store Details:
14 Rue Froissart, 75003 Paris
Phone +33 (0)1 42 77 04 71
Days and Hours:
Monday: 2:00pm – 7:30pm
Tuesday – Saturday: 11:00am – 7:30pm
Sunday: 2:00pm – 7:30pm
For access to all available high res imagery, please contact: Deborah.Hsu@nixon.com
For access to a curated library of web-ready imagery, please click here.
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and
accessories brand for the youth lifestyle market. Focused on making the
little stuff better, Nixon began with a small line of team-designed,
custom-built watches sold exclusively in specialty boardsport and
fashion retailers. Currently distributed in over 90 countries, Nixon’s
product range has grown to include select softgoods, leather goods,
custom audio products and more.
For more information, please visit:
By press release