Sports Authority Launches Bloom™ Yoga Apparel for Women

Bloom is a new natural-feel yoga line for women who enjoy being connected to the outdoors, available exclusively at Sports Authority

ENGLEWOOD, Colo.--Sports Authority, one of the nation’s largest full-line sporting goods retailers in the United States and Puerto Rico, today announced the launch of the yoga line Bloom, available exclusively at Sports Authority. The new collection was created specifically for women who enjoy being connected to the outdoors. 

“Yoga has been a significant growth category for Sports Authority over the past several years, and we’ve seen a trend of women looking for comfortable, functional and trend-right apparel that can be worn when practicing yoga or on the go,” said Stephen Binkley, Executive Vice President and Chief Merchandising Officer of Sports Authority. “The debut of this exclusive yoga line is a significant milestone for the company and we believe our customers will embrace Bloom’s look, feel and price point. We set forth to create a clothing line that is innovative, affordable and helps women stay steady and focused during their practice and in their everyday lives.”

Bloom pieces are consciously designed to conserve the Earth’s beauty by utilizing fabrics blended with organic cotton, rayon made from bamboo or Repreve® yarn, a soft and comfortable fiber made from recycled materials. Bloom apparel combines features like moisture wicking and comfort stretch with a soft and gentle experience for the wearer.

The Bloom line includes colorful tunic tanks, layering tanks, fitted tanks, fleece jackets, fleece cardigans, long-sleeved tees, long-sleeve dolmans, fitted tights, flared skirted pants, flare pants and straight capris, and the average price point ranges from $35 to $70 per piece. To shop the entire Bloom collection online, please visit www.sportsauthority.com/bloom.
About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the nation’s largest full-line sporting goods retailers, with 468 locations across 43 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information or to shop online, visit www.sportsauthority.com. Sports Authority also owns and operates nine S.A. Elite by Sports Authority locations that offer a premier assortment of high-end performance apparel, footwear and accessories.

Visit www.saelite.com for more information. Follow Sports Authority on Facebook (http://facebook.com/sportsauthority) and Twitter (http://twitter.com/sportsauthority).

Media : ICR / Kellie Kerwin, 203-682-8325 / sapr@icrinc.com

By press release 

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