New York, NY, September 2, 2014) — UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives.

Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” said Nancy Mamann, Vice President of Marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Directed by Grammy-award nominated director Brendan Malloy, the “Time Out” spot focuses on a special moment between Tom and his father as they enjoy their favorite pastime. Throughout the spot, Brady wears the UGG for Men “Leighton” boots as his voiceover echoes: “Truth is, you only get so many time outs. That's why I don't like to back pocket them, especially off the field. No matter how many I need, or how complicated things seem, it's not like you can carry them to the next game, or the next day. They just don't work that way. You can't recreate them, or bargain for more, you just have to actually take the time out to enjoy them.”

In regards to the new spot, Brady remarked, “I think this campaign has been my favorite one because there have been so many elements that are really coming into what has shaped my life.”

Golf holds a special place in Tom's personal history with his father. As soon as he was old enough to play, he accompanied his father to the green every Saturday. When Tom was accepted to the University of Michigan, his father was concerned that they couldn't continue their weekly tradition and lobbied for Tom to go to a Southern California school. Although Tom decided to follow his dream to play at Michigan, he still cherishes the moments with his father on the golf course as some of the most important in his life.

The UGG for Men “Time Out” spot will be followed by another spot called “Pre-Game” featuring Tom Brady's mother for the UGG for Men “Ascot Tweed” slippers in October and another called “Down Time” for the “Munroe” boots in December.


The spots will be accompanied by a print campaign featuring Tom Brady, shot by famed photographer and filmmaker Carter Smith.

About UGG Australia

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers. UGG Australia is recognized as a premium lifestyle brand that offers footwear, apparel, outerwear, accessories and handbags and has grown to over $1 billion in sales. UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook. Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.

About Deckers Outdoor Corporation

Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

For more information, please visit www.deckers.com.

About M&C Saatchi Los Angeles

M&C Saatchi is the world's largest independent marketing communications group, with 26 offices in 19 countries. The network employs more than 1,800 people who service over 200 clients, spanning advertising, social, branded content, media buying, digital marketing, mobile, public relations, sponsorship and event management. The agency was founded in 1995 by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ and was called “the fastest growing start-up in advertising history” by Adweek. The LA agency celebrates its 10th Anniversary this year, and has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, OSU – The James, San Diego Zoo, UGG® Australia, New Mexico Tourism Department, Google, and the California Department of Public Health.

For more information, please see www.mcsaatchi-la.com.

About M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment specializes in strategic sponsorship exploitation, consultancy, PR, branded content creation & event production across the sport and entertainment sector. It has been awarded Agency of the Year at the Sport Industry Awards a record four times and is currently PR Week's Mid-Sized Consultancy of the Year. The agency is driven by the philosophy of ‘Brutal Simplicity of Thought,’ which has been the M&C Saatchi (UK) Group’s mantra since birth: simple messages are the most powerful, making Brutal Simplicity of Thought more valid today than ever before. M&C Saatchi Sport & Entertainment is one of 13 agencies that sits within the M&C Saatchi UK Group. Beyond this, the M&C Saatchi global network is comprised of 26 offices in 19 countries.

About Palisades Media Group

Palisades Media Group, founded in 1996, is an independent full-service agency with offices in Los Angeles and San Francisco, with a staff of 80+ experts across digital media & creative, national & local audio/video investment, strategic planning, business intelligence & consumer insights, outdoor, and print. Palisades' billings exceed $390 million dollars with a client portfolio that spans multiple business verticals including entertainment, fashion, technology and QSR amongst others. Palisades MediaGroup was recently named the 2014 Boutique Agency of the Year by thinkLA.

Media Contacts: Emma Oldenkamp/ UGG Australia/ emma.oldenkamp@deckers.com/
Sandra Carreon-John/ sandra.carreon-john@mcsaatchi.com/ (212) 518-7642

By press release

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