iFit Takes "Mullet Approach" to New Reversible Tracker Band: Business in the Front, Fitness in the Back

2015 International CES--LAS VEGAS--Wear a watch, want a wearable, but don't want to clutter your wrist? 
Consider the new wearable called the iFit Duo: it reverses from a classic analog watch face on the front to a digital tracker face on the back.

The iFit Duo features:
  • iFit's Net Calorie configuration that measures calories in, calories out
  • 3-axis accelerometer that auto detects walking, running, biking, and swimming
  • sleep
  • steps
  • distance
  • BLE heart rate compatible
  • smartphone notifications
The iFit Duo, launched at #CES2015, is available in round and square faces for both men and women.

The iFit Duo will be available Summer 2015.

The new product is on display at the @iFit booth #74321 at the Sands Expo Center at #CES2015.
  • a quick 3-second video of reversing the watch
  • two photos, one of each face 
About ICON

ICON has been the innovation leader in the fitness industry since 1977, when the company was founded by Scott Watterson and Gary Stevenson, both business majors at Utah State University.

ICON’s "first in fitness" mission has resulted in state-of-the-art equipment for more than three decades. No other company provides a more complete range of products, including treadmills, Incline Trainers®, elliptical machines, stationary bikes, home gyms, weight benches, yoga and Pilates equipment, hand-held exercise and performance apparel. 

iFit / Media contact: Colleen Logan, 435-757-4601 clogan@iconfitness.com
Sales contact:Perry Jensen pejensen@iconfitness.com

Source Icon through BUSINESS WIRE by press release©

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