Polar A300 brings color and motivation for fitness enthusiasts

Polar reveals new fitness and activity monitor at CES

MONTREAL, Jan. 21, 2015- Polar, the front runner in heart rate monitoring and wearable sports devices, today introduced its latest product just in time for the 2015 International CES (Consumer Electronics Show) in Las Vegas, Nevada. Following Polar's well-grounded success in heart rate monitors, Polar A300 is the beginning of a new era of fitness monitors. In addition to Polar's familiar Smart Coaching features based on heart rate, A300 includes 24/7 activity tracking.

Designed for fitness enthusiasts, Polar A300 makes its user look good and feel great. The gorgeous A300 is comfortable, lightweight and seamless in design, and it is available in six juicy colors. To fit to every style and occasion, the silicon wristband can be easily changed. Additional wristbands will be available to be purchased separately as accessories. The waterproof A300 keeps up with the user 24/7 for up to four weeks before recharging.

When worn together with the accurate Polar H7 heart rate sensor, A300 gives insight to heart rate based training. A300 helps the user to train right to improve fitness and push their body to healthy limits. Motivating feedback is delivered immediately after exercise. This includes the Energy Pointer: a simple-to-use feature that visually shows whether the main effect of training was improving fitness or burning fat. The Smart Calories feature calculates a total of burned calories from training and daily activity, showing exactly how many calories were expended during the day.

Polar A300 is an all-day lifestyle product ideal for tracking daily activity. It measures active time, steps, distance and sleep time, even showing how restful the sleep was. The Activity Benefit feature tracks all the active choices made throughout the day and shows how they help in staying healthy. A300 rewards the user when they have done enough and makes them move if there is still a bit missing from their individual daily activity goal. Moreover, A300 will interrupt long periods of sitting with a vibration alert encouraging to move. Activity and training details can be synced between A300 and Polar Flow web service and app with Bluetooth Smart. Polar Flow web service and mobile app explain the benefits the active choices bring each day. Daily activity and training summaries can be shared with friends for more motivation in Polar Flow.

The elegant Polar A300 will be available in North America and Finland in February for a suggested retail price of $159.99, or $209.99 with the additional Polar H7 heart rate sensor. The suggested retail price of accessory wristbands is $29.99.

Please visit: www.polar.com/a300

About Polar

Founded in 1977, Polar Electro invented the world's first wireless heart rate monitor. Since then the company has been leading the sports instruments and heart rate monitoring category through its in-depth understanding of human physiology, performance, and the environment. Polar works in close cooperation with leading sports institutes and governing bodies, and has, thus, become widely recognized as the pioneer and world's leader of heart rate monitoring and fitness evaluation equipment.

Headquartered near Oulu in Finland, the company operates internationally in more than 80 countries and its products are sold through over 35,000 retailers globally.

Today, the award-winning Polar training computers are the number one choice among consumers worldwide. To learn more about how the wide range of Polar products and services can help you achieve your training goals and make your fitness story a success, please visit www.polar.com.

SOURCE Polar Electro Canada through CNW Telbec by press release ©

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