BOSTON--’47 Brand, a privately held, premium sports lifestyle brand, is teaming up with the United States Soccer Federation (USSF) and Major League Soccer (MLS) to create branded headwear, apparel and accessories. The new partnerships hail from the growing popularity of soccer and strong consumer demand for premium product offerings that support soccer fans’ love and fanaticism for their favorite teams. They complement ’47 Brand’s already diverse roster of premium sports licensed apparel, headwear and accessories including the NFL, MLB, NBA, NHL and more than 900 colleges across the U.S.
Details surrounding the partnerships include:
U.S. Soccer: As part of its license agreement with U.S. Soccer, ’47 Brand will offer U.S. Soccer branded adult headwear and apparel, non-soccer socks and gloves through multiple channels in the U.S. and abroad, including boutique apparel stores, department stores, athletic footwear stores, specialty apparel stores, military stores, kiosks, sports specialty stores, sports stadium retailers, and more.
Major League Soccer (MLS): In partnership with MLS, ’47 Brand will provide league-branded apparel for both adults and kids, including headwear, scarves, and gloves. Retail channels will include a variety of specialty apparel stores.
“Passion for soccer continues to permeate worldwide, and we’re excited to get in the game and parlay the success we’ve had making premium sports apparel, headwear and accessories across other sports franchises into the world of soccer,” said ’47 Brand’s co-owner Steven D’Angelo. “Our commitment to melding sport with fashion drives our goal of introducing on-trend product offerings, and we see huge potential in working with both soccer properties to appeal to more consumers as we position their licenses on a different level.”
As part of the brand’s aggressive international growth strategy for 2015, ‘47 Brand has identified soccer as a significant opportunity to expand their licensed products across one of today’s most popular sports. The brand plans to leverage growing passion for the sport, by launching the multi-platform partnership in time for the excitement of the upcoming 2015 FIFA Women’s World Cup in Canada, taking place in June and July.
’47 Brand designs, creates and retails premium sports lifestyle apparel and headwear made from only the highest-quality fabrics sourced from around the world, providing consumers with the best fit, feel and fashion available today. In-house expert design and creative teams meld sports with fashion by traveling the world to stay ahead of trends and source fabrics, textures, colors and design, bringing to market the absolute best in sports lifestyle apparel and headwear for discerning consumers.
To learn more about ’47 Brand’s product offerings, please visit www.47brand.com. For further information on U.S. Soccer and MLS, please visit www.ussoccer.com and www.MLSsoccer.com.
About ’47 Brand
’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs. ’47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA.
For more information, please visit www.47brand.com.
About United States Soccer Federation
Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation’s mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels.
For more information, visit www.ussoccer.com.
About Major League Soccer
Major League Soccer kicks off its 20th season in early March of 2015 featuring 20 clubs throughout the United States and Canada. The 2015 season will feature the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes will commence. The 2015 regular season schedule can be viewed here.
For more information about MLS, visit www.MLSsoccer.com.
Contacts / Formula PR / Jill Greenwood, 212-219-0321 / Greenwood@formulapr.com
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