LOS ANGELES, CALIF. – 686 Technical Apparel and Nikwax Waterproofing have partnered to provide the most washable, durable outerwear experience possible.
“At 686, we believe in strong partnerships with top technologies and brands, and making sure riders get the best out of their products,” explained 686 founder Michael Akira West. “Nikwax is the global leader in waterproofing and cleaning products and when combined with 686’s reputation in building world class technical apparel, we believe that this partnership can be game changing for both performance and durability.”
Dirt, oils, and even smoke can mask the water-repellent coating on outerwear, allowing water to absorb into the surface fabric, which impairs breathability. Nikwax solutions ensure optimal performance by reviving the breathability and water-repellency of 686 technical outwear.
“Nikwax is excited for this unique partnership to improve the customers’ experience on the hill,” said Rick Meade, President of Nikwax North America. “The message of washability will help riders extend the performance of their 686 gear in ways they never realized.”
To support the message that all 686 technical outerwear is durable and 100-percent washable, a package of Nikwax Tech Wash will be attached to all 686 GLCR collection outerwear jackets and pants for the 2015/16 season. Tech Wash will effectively refresh the appearance and performance of all 686’s infiDRY® fabric.
About 686 :
Founded in 1992 by current CEO Michael Akira West, 686 is a worldwide leader in technical apparel pushing progression through a fusion of street culture influence, mountain lifestyle and technical design. High tech, good times, this is 686.
About Nikwax :
Nikwax was founded in 1977 by Nick Brown, a keen mountain walker and traveler. Unsatisfied with existing waterproofing products, he designed his own waterproofing wax to keep his leather mountain boots dry. Today, Nikwax is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, clothing and equipment. Nikwax products are all fluorochemical-free, aerosol-free, are not tested on animals, and are not persistent in the environment. Nikwax – Easier, Safer, Drier.
686 Contact: Brent Sandor; email@example.com
Nikwax Contact: Heidi Allen; firstname.lastname@example.org