Altra® Running Introduces Lone Peak™ Neoshell®, the “Better Than Waterproof”™ Version of the Award-Winning Lone Peak Trail Shoe

ISPO Munich 2015 / February 02, 2015 08:19 PM Eastern Standard Time

MUNICH--Altra Running introduces the Lone Peak Neoshell – the “better than waterproof” version of its award-winning Lone Peak trail shoe – at the 2015 ISPO international sport, performance and outdoor industry trade show in Munich. The new shoe has better dryness, breathability, flexibility, comfort and toe room than traditional waterproof trail shoes on the market. The Altra Lone Peak Neoshell will be available in August 2015.

See the shoe and the whole Altra line at ISPO booth B4 #307. ISPO honored Altra Running’s unique FootShape™ toe box and Zero Drop™ platform with a 2015 ISPO Award.

“Runners justifiably complain that certified waterproof trail shoes make their feet feel crowded, hot and wet,” said Altra’s VP of Sales and co-founder Brian Beckstead. “That’s because most waterproof shoes use a built-in booty, which creates two problems. First, the booty reduces foot volume in the shoe, so your feet are cramped. Second, that booty literally creates a ‘sweat sock’ inside the shoes due to lack of breathability. Altra took a different approach to creating a trail shoe for wet, damp or snowy conditions.”

Altra founder Golden Harper envisioned a trail shoe with a waterproof exoskeleton, versus an interior booty, to keep the foot dry.

“A traditional waterproof trail shoe has it backward to our way of thinking,” Harper said. “The exterior of the shoe isn’t waterproof, so the shoe can gain significant water weight and you run with ‘heavy feet.’ Then, because the inner booty is waterproof, it gets hot, wet and sweaty in there, which are perfect conditions for a long list of foot problems.”

The new Lone Peak Neoshell trail shoe is revolutionary because Altra’s design using Polartec’s Neoshell performance fabric enables elimination of the traditional booty construction for waterproof shoes. Neoshell is waterproof, so the water resistance starts from the outside. At the same time, this fabric lets the shoe be air permeable, to give best in class breathable protection from the elements. The Altra Lone Peak Neoshell shoe marks the first time Neoshell fabric has been used on a running shoe.

Harper, Beckstead and Product Line Manager Zac Marion – all ultra-marathoners – agreed they designed this shoe to address a void in their own shoe arsenal.

“We’re psyched about this addition to our Lone Peak shoe line. We added the important wet conditions feature, yet stayed true to our Altra DNA, which includes a roomy, foot-shaped toe box,” Beckstead said. “Our mission is to offer shoes to help runners go further, faster and healthier, which is definitely limited by the current technologies offered in the market.

“Once again, the Altra team challenged industry standards of waterproof footwear to create a shoe to benefit runners who – like all of us – run in all conditions.”

Participation in trail and adventure running is outpacing a strong renaissance in overall running, according to industry resource Running USA. In 2013, the most recent data available, total trail running participation grew 17%, total adventure racing grew 29%, versus 5.3% for total running.
According to data from NPD, trail running shoes are in the top ten fastest-growing categories in the outdoor industry.

Altra Lone Peak Neoshell will be $149 USD at retail with a spec package that includes:

• The FootShape™ toe box allows your toes to relax and spread out naturally for more comfort and stability in uphill and downhill trail conditions
• Sandwiched StoneGuard™ technology offers protection from rocks and other trail debris
• Sticky rubber TrailClaw™ outsole combines unique uphill and downhill lug traction for a wide range of trail condition
• GaiterTrap™ and full compatibility with Altra Trail Gaiters
• Stack height: 26 mm on a Zero Drop™ platform
• Weight: 11.5 ounces/326 grams, one of the lightest trail shoes with technical protection for wet, muddy or snowy conditions
• Altra is the only running shoe company with a full line of gender-specific footwear created with completely unique lasts, or patterns, for every shoe in each gender, to accommodate natural differences in foot anatomy

About Altra
 
Altra Footwear is now the 9^th largest running shoe brand sold in the run specialty channel, after impressive growth from its founding in 2011, according to data from NPD.
Altra’s running shoe innovations are born from long hard runs in the Wasatch Mountains, just minutes from Altra’s Orem, Utah headquarters. Founder Golden Harper invented a Zero Drop shoe with cushioning and a foot-shaped toe box, features that are now found on every Altra shoe. Harper is a big mountain runner who pioneers multi-hour running routes. Co-founder and VP of Sales Brian Beckstead finished a respectable 145^th at Ultra Trail Mount Fuji last year, and plans to run 4 ultra-marathons in 2015. Co-founder Jeremy Howlett recently ran the 50-mile Zion Traverse and is currently planning his 2015 race schedule. Product line manager Zac Marion set the course records at the 2014 Bryce 100 and Ouray 100 races, and is training to defend his Bryce title in June.

ISPO honored Altra Running’s unique FootShape™ toe box and Zero Drop™ platform with a 2015 ISPO Award. All ISPO Award winners will be displayed at booth A1 BN22.

Altra® Footwear is a registered trademark of ICON Health & Fitness, the world leading health & fitness innovator, based in Logan, Utah. For more on ICON, click here.

Follow @AltraRunning on Twitter, Instagram and Facebook. Our current hashtags are #EmbraceTheSpace and #ZeroLimits.

Source Altra through BUSINESS WIRE by press release ©



Contacts : Altra Footwear / Colleen Logan, clogan@iconfitness.com VP Marketing
or Laura Godey, +336 18 90 97 05 laura.godey@iconeurope.com