23/02/2015

NikeLab x sacai: A Bold Expression of Sport and Style

At Nike, the unexpected is not unusual. It appears in anything from groundbreaking innovation to record-setting athletic performance.

Sometimes, the most unexpected results are those born from collaborations. Working with creative partners pushes the Nike design team into new areas of exploration.

The NikeLab x sacai collection is the latest example of this. Through a unique partnership, Nike and the internationally-renowned fashion house sacai reimagine Nike classics. The result is the unexpected; disruptive silhouettes that redefine sport style.

Chitose Abe is the designer and creative force behind sacai. A design maverick, Abe was eager to blend Nike’s material innovation and understanding of the body in motion with her unique style and unconventional construction. Based on traditional male Nike silhouettes, she transformed them into new styles with a feminine, modern edge.
“I’ve always been inspired by classics,” Abe says. “Working with traditional silhouettes and ideas that often come from utility or performance-based sportswear, I’m interested in creating new hybrids that combine different fabrics and shapes to create an unexpected yet wearable result.”
Abe is a master of dissecting classic and universal garments and reworking them to establish a masculine versus feminine interplay. Her passion for hybrids is apparent in her playful take on materials and in the way she contrasts textures of fabrics such as knits with fine wovens.

This form of disruption has become the hallmark of her sacai label, and is now reflected in the new NikeLab x sacai women’s collection, set to launch globally March 19.
 
For more details, visit nike.com or follow @NikeLab in the coming weeks.


Source Nike ©


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