ASICS America Group Surpasses $1 Billion Target; Announces Record-Breaking 2014, Fueled By Running And Fitness Trends
Driven by fitness trends, including increased participation in running and jogging in both traditional and non-traditional events*, running footwear led the growth with a rise of 11.7%. Sales in performance running footwear were headlined by the popular GT-2000™ 2, GEL-Kayano® 21, GEL-Nimbus® 16 and GEL-Cumulus® 16. Further, ASICS launched the entire new Natural33™ Collection, expanded the Lite-Show™ collection and expanded the Kids Collection, which included toddlers for the first time. Focused on innovation, ASICS also introduced two new technologies in running footwear this year, the FluidFit® Upper and the FluidRide® Midsole 2.0.
"I couldn't be prouder of the phenomenal sales growth achieved by the ASICS America Group in 2014," said ASICS America Group President and CEO, Kevin Wulff. "We continue to lead the way in performance running footwear, gain substantial traction in apparel and in newer categories such as training, volleyball and tennis, and are already on pace for a strong 2015. The running industry is growing and transforming in terms of the way people are engaging with the sport, and runners and fitness enthusiasts alike continue to choose ASICS because they trust our superior performance products."
Categories such as Training and Volleyball also saw expansive high double-digit growth last year, as did the ASICS sports lifestyle footwear category, which includes Onitsuka Tiger. The category for ASICS was up an astonishing 48% versus last year.
The iconic GEL-LYTE™ III, celebrating its 25th anniversary in 2015, was another lifestyle super-star that contributed to the outstanding growth in the sports lifestyle category.
Apparel and accessories continued to exceed expectations and surpassed projections by double and triple digits. The running apparel showed the strongest growth up nearly 75% over last year. Socks and headwear sparked significant growth in accessories with strong new colors and prints to complement the apparel collection to create complete head-to-toe looks. Expansion of the Quick Lyte® and Invasion™ styles were at the forefront of sock sales growth, as was the Kayano® Single Tab.
ASICS expanded the product range in its popular Accelerate Hope™ Cancer Awareness Collection for the third straight year, introducing the brand to new customers eager to support a good cause by lacing up in the special edition product. ASICS donated more than $400,000 to men's, women's and children's cancer charities through the program.
In 2014, ASICS America opened 11 new retail stores including a new flagship location on 42nd Street in New York City's Times Square, as well as Scottsdale, AZ, Chicago, IL, Skokie, IL, Paramus, NJ, Boston, MA, Roseville, CA, Santa Clara, CA, San Francisco, CA, San Diego, CA and San Juan, Puerto Rico. ASICS America plans another 10 store openings this year.
ASICS was proud to be recognized with the following industry awards in 2014:
Best Debut, ASICS GEL-Pursue™, Runner's World, Fall 2014
2014 Plus Award for Running Footwear Design, Footwear Plus
2014 Top 10 Shoes – ASICS Super J33™ (no. 7), The Running Network
2014 Top 10 Shoes – ASICS GEL-DS Racer™ (no. 9), The Running Network
* According to the National Sporting Goods Association (NSGA), total running and jogging participation in 2013 was 42 million, up 5% from 40 million in 2012. Since 2009, participation is up 30%, with men up 14% and women up 50%. According to Running USA, race participation has increased 61% since 2009, attributed largely to training programs, family-centered community events, color runs, mud runs, obstacle runs, and running series. In just five years (2009-2013), participation in non-traditional running events in the U.S. grew from 100,000 to 4,000,000 -- a 40-fold increase
Note to Editors:
ASICS Corporation has changed its fiscal year. Because of the change in the accounting period, for the fourth-quarter of the year ended December 2014, the domestic group companies except Haglofs Japan cover 9 months from April 1 to December 31, and overseas group companies including Haglofs Japan cover 12 months from January 1 to December 31
For more information refer to the following documents.
1) Summary of the Report for the Fiscal Year Ended December 31, 2014
2) Consolidated Financial Summary for the Fiscal Year Ended December 31, 2014
To learn more about ASICS America, please visit: http://www.asicsamerica.com.
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.
SOURCE ASICS America through PRNewswire by press release ©