The global online ressource for sports professional to explore, discover, manage, and share informations on a single website.
Business news : Fivefingers to be Advertised on London Buses .
Vibram is launching an outdoor ad campaign on London buses to promote
its Fivefingers as a training shoe in advance of the Olympic Games,
according to reports in the U.K. The ‘Train With’ campaign targeting
Central London on bus super-sides will run from July 24 coincide with
traffic around the 2012 Olympics.
The branded buses will be on
the road for four weeks, with the objective of increasing awareness of
the brand during the Olympic period; capitalizing on the athletic focus
and the increased tourism in the capital.(SportsOneSource Media)