Web awards : SURFSTITCH BLITZES 2012 ONLINE RETAIL INDUSTRY AWARDS
SurfStitch trumped an impressive array of finalists, including emerging start-up The Iconic and CatchOfTheDay in the Pureplay category, and Appliances Online and brands Exclusive in the Site Optimisation category.
According to a panel of experts assembled for the ORIA’s “From stunning imagery to seamless shipping and fulfilment, SurfStitch excels by providing the best end-to-end user experience, clearly making its mark on the Australian online retail landscape.” SurfStitch begun in a backyard shed with a small budget and is now home to over 15,000 products and recently announced the addition of its 300th brand. SurfStitch took out the 2011 Pureplay Retailer and Best Technology awards but it was the big one, 2012 Best Online Retailer that’s made SurfStitch clearly stoked announcing via Facebook;
“We are very honoured to have been presented with the top award at last night's Online Retail Industry Awards. We received the Online Retailer of the Year Award as well as Best Pure play Retailer & Best Site Optimisation & Design. “We couldn't have done this without our loyal customers, so a huge thank you has to go out to all of you!”
But it wasn’t all about SurfStitch last night, the Best New Online Retailer is always an exciting category and was taken out by impressive online start-up, The Iconic, with its bold marketing strategy that saw it go from launch in October 2011 to become a household name seemingly overnight. The sites surf section has quickly gathered and impressive list of surf and skate brands including Rip Curl, O’Neill, Rusty, Insight and Afends. Stay tuned for the feature article on ‘The Iconic’ in the next issue of ASB.
According to Power Retail, this year’s Online Retail Industry Awards (ORIAs) had one overriding theme: Mobile. Not only did 2012 mark the introduction of the Mobile Commerce Award, but innovation and mobile usability was a key element in every part of the judging process. The ORIAs capped off day three of the four day Online Retailer Conference and E-Commerce Expo attended by the who’s-who of the online retail industry.
“If we were judging whether a site was usable, then that included judging whether it was usable on mobile devices,” said Chair of the Judging Panel, Steven Noble of Forrester Research, in his address at the Awards. “If we were judging whether a retailer was innovative, then that included judging whether they were innovating around mobile.”
“Don’t get me wrong,” he added, “mobile wasn’t the only issue…But it was never far from our minds, and if Australian online retailers want to succeed in 2013 and beyond, then it should never be far from their minds too.”
( Source : http://www.asbmag.com )