Business news : Tern bicycles Turns One
TAIPEI, Taiwan—One year ago, urban transport specialist, Tern, officially launched at an international press event in Taipei, Taiwan. Today, the company has 44 distributors worldwide in 44 countries throughout Asia, Europe, North America and South America with total shipments expected to reach 100,000 units by the end of 2012.
“It’s a bit of an understatement to say that we’ve had a pretty busy year,” stated Joshua Hon, Tern vice president. “Since June of last year, we have launched a completely new brand, developed 22 new bike models and a matching line of bike accessories, set up and stocked Service Centers in the U.S., Germany and Taiwan, established distribution companies in the U.S., UK, Taiwan and China, and built a global network of over 44 distributors.”
Though just barely over a year old, Tern has already received a number of design awards for its bicycles, including a 2011 Eurobike Award for the Eclipse S11i, a 2012 Taipei Cycle Design & Innovation Award for the Verge X10, and a 2012 Red Dot Award for the Verge Duo. Tern offers five bike platforms with a total of 22 models in multiple wheel sizes, also producing a line of custom accessories for its bikes, including racks, bicycle travel cases and bags.
The company also created the infrastructure to fully support those products, according to Matthew Davis, Tern director of sales and marketing. “Our dedicated Service Centers near our principle markets ensure dealers are only a day or two away from any spare parts needed. Our website is localized for 21 countries, with each distributor in those countries directly managing their local content and doing an impressive job growing awareness with consumers.”
“We’re really thankful that we’ve got some really amazing distributors and dealers and customers that share our passion and vision,” continued Hon. “Some of the events that we and our partners have jumped in on include the first ever bike share program at SXSW, one of the largest gatherings of people in the creative arts and tech fields in North America, and a program with the Munich transport authority and ADFC to increase the use of folding bikes on Munich’s public transport network.”
Tern donates at least 1percent of net profits every year to social and environmental causes.
(by AOB Editor / actionoutdoorbike.com)