New products : Etnies Announces Kids Footwear Collection

Etnies announced the launch of a shoe collection inspired by Disney Channel’s Emmy Award-winning TV series “Phineas and Ferb.” Available at retailers worldwide beginning with the holiday selling season in October 2012 and continuing with new styles through spring 2013, this new collection of etnies kids shoes for boys and girls will feature characters Phineas, Ferb, Perry the Platypus (aka Agent P), Dr. Doofenshmirtz, Candace and Isabella.

“With characters that skateboard, surf and snowboard, ‘Phineas and Ferb’ is a perfect fit for etnies,” said Mike Regan, Global Brand Director for etnies. “The footwear collection will connect fans of etnies’ action sports lifestyle to this award-winning show and ‘Phineas and Ferb’ viewers with shoes that creatively illustrate the personalities of the characters.”

In creating the Disney “Phineas and Ferb” Footwear Collection by etnies, the designers immersed themselves in “Phineas and Ferb” character details using four classic etnies kids shoe styles: the etnies Kids Fader, etnies Kids Callicut 2.0, etnies Kids Ronin and etnies Kids RVM Vulc. The resulting collection includes six different colorways for boys and girls that feature creative elements inspired by the show such as the etnies Kids Fader’s use of Perry the Platypus’ famous teal color with a graphic of his face on the toe cap and his tail on the heel.

“Phineas and Ferb,” Disney’s Emmy Award-winning and BAFTA-nominated music-filled, animated comedy series for kids, tweens and families, centers around ingenious Phineas Flynn and his resourceful stepbrother, Ferb Fletcher, as they happily set out to conquer boredom and make every day of their 104-day summer vacation count.

For more information on etnies’ Kids product, visit etnies.com or keep up with the brand on facebook.com/etnies.


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