In the build-up to the FIFA World Cup™, adidas has used brazuca as part of its "all in or nothing" FIFA World Cup™ campaign and launched @brazuca on Twitter. After the launch in December 2013, @brazuca already has over 131,000 followers and has introduced fans to some of the world's greatest footballers and celebrities including Zinedine Zidane, Cafu, Samuel L Jackson and Hugh Jackman. It has even travelled to the Vatican City to meet Pope Francis. Fans on twitter have also been able to track the build-up to the FIFA World Cup™ in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game.
Back in December 2013, adidas delivered brazucas to all federations competing in the 2014 FIFA World Cup Brazil™ in order for all teams to have sufficient time to train with the new balls both in training and competitive matches. Since then, the ball has also played a starring role in competitions such as the FIFA Club World Cup, Copa del Rey, MLS, DFB Pokal as well as numerous international friendlies.
The technology incorporated into the bladder and carcass of brazuca and brazuca Final Rio is identical to the Tango 12 (UEFA EURO 2012™), Cafusa (FIFA Confederations Cup 2013) and the ever-popular UEFA Champions League™ Official Match Ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.
The FIFA World Cup™ is the world's largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear. adidas has made every FIFA World Cup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball.
Brazuca Final Rio is available to purchase globally from Sunday 1st June in selected adidas retail outlets, associated stockists and via www.adidas.com/worldcup. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.
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