Feetures!, the performance sock brand in the specialty running market has hired Megan Betts as international sales manager, based in North Carolina.
Betts, a committed runner with graduate and undergraduate degrees
in exercise physiology, had previously served as a sales rep for Adidas
Feetures! management has identified international sales as a major opportunity for the brand, says Betts.
“We’ve learned a lot by studying the success other US running
brands have had internationally. My first responsibility will be
identifying key markets and the best distributors that serve them. The
whole management team is dedicated to making international sales a
larger part of the business.”
Feetures! President Hugh Gaither is also focused on the
international sales opportunity. “Our North American business has been
on steep growth curve for several years”, he said “which has made it
difficult to give international the attention that it deserves. Megan
will enable Feetures! to be more proactive.”
Family owned and operated in Conover, NC, Feetures! is a leading
performance sock brand with a singular mission: To support runners and
other athletes in their pursuit of healthy active lifestyles.
By press release