Quiksilver introduces AG47 New Wave Bonded boardshort
Revolutionizing boardshorts since their inception in 1969, Quiksilver’s AG47 is the latest in the company’s ongoing effort to provide best-in-class products to consumers around the world.
“The AG47 New Wave Bonded boardshort represents the next step in the evolution of Quiksilver’s dedication to providing the best products in the surf market,” said Nick Drake, Chief Marketing Officer.
“The launch of the AG47 boardshort, featuring innovative technology and progressive design, will be supported by a significant global marketing investment.”
The New Wave Bonded boardshort utilizes proprietary Quiksilver Dry Flight technology and features four-way stretch with Scotchgard Protector Repellent, which forces water to bead up and roll off the quick-drying fabric. This dynamic technology extends to the laser-cut, heat-welded panels that offer maximum strength and lightness, while minimal stitching results in more comfort and no chafing on the board or in the sand.
Practical features extend to a cinch tie closure with cinch tie drawcord, keeping the shorts where they should be in rough surf, as well as a rayon dobby waistband and a zippered back pocket to hold onto essentials.
“I’ve been with Quiksilver since I was nine years old and worn a lot of boardshorts,” said Quiksilver pro surfer Jeremy Flores. “This is definitely the best technology I’ve ever tried.”
The name AG47 represents a play on “Quiksilver” – AG is the chemical symbol for silver; 47 is the element’s atomic number on the Periodic Table. The New Wave Bonded Boardshort drops in on www.Quiksilver.com and Quiksilver stores on May 25, 2014. Available in Black, Metal and Blue colorways, the boardshorts will retail for $125.
Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, which designs, produces and distributes branded apparel, footwear and accessories. The company’s apparel and footwear brands, inspired by a passion for outdoor action sports, represent a casual lifestyle for young-minded people who connect with its boardriding culture and heritage. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. The company’s products are sold in more than 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. Quiksilver’s corporate headquarters are in Huntington Beach, California.
By press release