Vans.com. The new website is a consolidated, responsive platform that works smoothly across multiple devices and provides an engaging, immersive experience for users including Vans loyalists and those just discovering the brand.
“The new design reflects our approach to building a site for today’s
consumer,” said Sarah Crockett, Vans vice president of global consumer
marketing. “Vans.com is now the home for all things Vans, be it our
latest videos, products or social media content. Allowing our consumers
to shop how they want and where they want whether it be online or at
their local shop,” she added. “Partnering with a talented design firm,
in addition to enlisting a world-class Vans team, we have realized our
dream and are excited to see how our brand fans respond to it.”
With a mission to streamline Vans’ online presence and increase consumer
engagement, Vans and Huge collaborated on vision, research, strategy,
interactive design, visual design, and prototyping.
The team developed
an approach intertwining brand and product storytelling throughout the
shopping experience, utilizing user-centered design to increase
engagement, raise product awareness and encourage cross-channel sharing.
Vans consumers will now enjoy a seamless experience when visiting the
They can engage with Vans original content, check out product
curated by Vans athletes and extended family, find their local shop and
ultimately purchase their own apparel and footwear selections. Consumers
can also expect to find their unique social media on the site, as it is
built to showcase user-generated content from sites such as Tumblr,
Instagram and Vine.
“It was imperative going into the new site development that we merge
Vans storytelling and brand content while showcasing all of our product
categories in the most comprehensive way for our consumers,” said Vans
President Kevin Bailey. “The new Vans.com allows consumers to engage
with our brand, find the product they want and from there, locate a
store, buy online or purchase however they choose.”
The new site will continue to roll out in phases over the coming
months and has successfully launched in Canada and Mexico. Additional
regions including EMEA (Europe, Middle East and Africa), APAC (Asia
Pacific), Central and South America will be adopting the design for
their platforms in the near future.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action
sports footwear and apparel brand. Vans collections include authentic
footwear, apparel, accessories and snowboard boots that are sold
globally in more than 170 countries through a network of subsidiaries,
distributors and foreign offices. VF Outdoor, Inc. owns and operates
more than 300 stores of the Vans brand in the United States and
internationally, each offering a wide range of Vans footwear and apparel
while communicating the brand and athletes’ rich stories. The Vans
brand promotes action sports lifestyle and youth culture through support
of athletes on boards and bikes all over the globe and through
progressive events such as the Vans Triple Crown of Surfing®, the Vans
Downtown Showdown, the Vans Pool Party, the Vans Warped Tour® and
surfing’s most prestigious contest, the Vans US Open of Surfing.
information about the Vans brand can be found at www.vans.com, Twitter @vans_66 and www.facebook.com/vans
Huge is a digital agency that provides business strategy, design,
marketing and technology services to some of the world’s largest
businesses and best-known brands. The company is known for successfully
harmonizing user needs and business goals to create industry-changing
digital experiences for its clients. Huge has offices based in the
United States, Europe and Latin America, and is part of the Interpublic
Group of Companies.
For more information, please visit: http://www.hugeinc.com/
By press release
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