ThermaCELL Partners with Backbone Media to Promote Mosquito Repellent Products
“We are very excited to bring our award-winning product line to the camping market. We hired Backbone with their outdoor expertise to reach this audience most effectively,” said Allegra Wechsler Lowitt, vice president of marketing for ThermaCELL. “Backbone’s intimate knowledge of the active lifestyle market makes them a natural fit to promote the ThermaCELL outdoor line of products.”
Area repellants have experienced double-digit sales growth over the past few years with ThermaCELL being a category leader. ThermaCELL products, which work in minutes to create a 15 x 15 foot zone of protection, are ideal for camping, outdoor entertaining and spectator sports. The product line includes small versatile appliances as well as tabletop and camping lanterns.
“ThermaCELL has avid fans within the hunting, fishing and military communities because the product is highly effective,” said Nate Simmons, partner at Backbone Media. “Our charge is to grow awareness and trial among the broader active lifestyle market. ThermaCELL makes it that much easier and safer to spend time outdoors and encouraging consumers to get outside is a big part of our mission.”
Chevalier Advertising, Public Relations and Marketing will continue to represent ThermaCELL to the hunting market. For hunting related inquiries please contact email@example.com
ThermaCELL Mosquito Repellent, a division of The Schawbel Corporation is headquartered in Bedford, Massachusetts. ThermaCELL products can be found at major outdoor stores including Bass Pro Shops, Cabela’s and Dick’s Sporting Goods as well as mass retailers such as The Home Depot and Wal-Mart. For more information on ThermaCELL’s complete line of products including appliances and lanterns, consumer reviews, or store locations, visit www.thermacell.com or call 1-8-NO-SKEETERS (866-753-3837).
About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 16 years, Backbone has worked with leading food and beverage, gear, apparel and technology brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming. www.backbonemedia.net
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