The Mann Group and Karnan Associates announced today that the highly successful Collaborative Collective has been expanded to include Rep Agencies in the outdoor, cycling, and running industries.
C2 Reps is a collaborative metrics driven group designed to increase
rep agency profitability, improve individual rep productivity, and
increase service levels to retail accounts. Each group consists of 10-15
non-competing agency principles who meet twice each year to learn,
compare, examine, network, and analyze specific data from their business
to help and support each other in business operations and strategy.
C2 Reps is focused on business profitability, rep productivity, and
increasing account value. Heavily metrics-driven, C2 Reps will equip
agency principles with the data, knowledge, support, and network to
sustain and increase their businesses.
Outside of the biannual summits, members actively engage throughout
the year to build on the foundations laid at the meetings and look to
each other for best practices and advice. Providing group-wide financial
reports each month and a committed group of likeminded agency
principles, C2 provides an island of collaboration in a normally cut
throat business environment.
Built on the foundation of C2 Run, C2 Reps continues the
collaboration between industry leaders The Mann Group and Karnan
Associates to bring provide expert guidance within the group. Group
members will report key metrics which will be reported in dashboard
format and leveraged to identify best practices and areas of significant
opportunity. Additionally, the group will strive to quantify the value
brought to retailers and how this impacts the profitability of
individual rep agencies.
The first C2 Reps group will hold their inaugural meeting in
Asheville on October 6th. An informational webinar for agencies
interested in joining will be held on September 17th at 1:00PM EST. To
register for the webinar, please click here.
For more information on the Collaborative Collective, please contact Leslie Cunningham at firstname.lastname@example.org
or 800-936-3049 ext 701
C2 was formed in 2013 with an inaugural group of a dozen running
specialty stores. C2 was launched to provide a platform for continuous
improvement through collaboration amongst non-competitive peer
businesses in the retail industry. The founding organizations, The Mann
Group and Karnan Associates, are leaders in the specialty retail space
with cross functional expertise in the cycling, running, outdoor and
action sport industries having worked closely with hundreds of
retailers, manufacturers, and other related organizations.
By press release