“Marian brings extensive sales, marketing and operations experience,” said Ryan Hollis, President and Chief Executive Officer of Mervin. “He is an industry veteran, having most recently served as marketing director for Burton Europe. We believe with his leadership we can further establish the Lib Tech, Gnu and Roxy (snowboards, bindings and skateboards) brands in Europe and expand our business in the region. We are pleased to welcome Marian to the Mervin family.”
Kaeding said, “Mervin’s brands are some of the most highly regarded in our industry. The company has a rich heritage and is committed to action sports. I am enthusiastic about joining an organization well known for its innovation and environmentally friendly products.” Kaeding will be based in Mervin’s new European headquarters in Munich. The company opened its Munich office in the Fall of last year. Kaeding, working in close collaboration with the team in the company’s global headquarters in Seattle, Washington, will oversee all aspects of Mervin’s day-to-day European operations.
ABOUT:
Mervin Manufacturing is an innovative board building and creative hub that was established in 1977 by surfer, skater snowboarders Mike Olson and Pete Saari. Mervin is currently the longest running major snowboard building factory in the USA producing boards for Gnu, Lib Tech and Roxy. Lib tech’s kraftsmen (Bitchin Board Builders) also produce NAS skis, world record setting Exo-skeletech composite skateboards and award winning Waterboard Surfboards. Based near Canada in Carlsborg, Washington between the rugged Olympic mountain ranges and the Pacific Ocean Mervin is a direct link between riding and manufacturing
Source Mervin Manufacturing by press release ©
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