The Antigua Group, Inc., the makers of Slazenger and Antigua golf apparel, announced a two-year extension of Antigua's partnership as the official apparel provider of the Golf Channel Am Tour, the world's largest amateur golf tour, through 2014.
The Antigua brand has been woven into all facets of the Golf Channel
Am Tour since 2010, including activation at the Am Tour's local
championships, regional championships and national championships. All Am
Tour members receive Antigua apparel as part of their membership
welcome packs, and Antigua apparel is available for purchase at the Am
Tour online store at www.gcamtour.com.
"Everyone at Antigua is
proud to be the Official Apparel of the Golf Channel Am Tour, said Ron
McPherson, president and CEO of the Antigua Group. "Antigua has served
the apparel needs of the golf industry for over 30 years, and extending
our partnership with the Golf Channel Am Tour through 2014 to create
more interest in the game is another milestone for our Brand"
Golf Channel Am Tour has more than 60 local tours throughout the United
States, boasting more than 6,500 members. The Tour is open to the
public and provides a professional tournament experience for players of
all ages and abilities, as well as offering unparalleled access to some
of the most renowned and challenging golf courses across the country
are excited to continue our partnership with Antigua for the Golf
Channel Am Tour, one of the top apparel brands in the golf industry,"
said Jeff Foster, senior vice president for Golf Channel New Media
Each year, thousands of amateur golfers compete at a
wide range of elite courses through the Golf Channel Am Tour, including
PGA West, TPC Sawgrass, PGA National, Barton Creek, Innisbrook and PGA
National to name a few. Currently, the Tour conducts more than 800 local
championships nationwide, culminating annually with the National
Championships. The 2012 National Championships, took place at TPC
Sawgrass Sept. 4-13, featuring more than 1,100 participants from
throughout North America.