One Way, the Finnish company specializing in Nordic sports, continues to
diversify from its original specialization in ski poles. It announced
today that it will enter the ski wax business, launching a new high-end
ski wax during the 2013 Nordic World Championships. Called OW, the
product has been tested and developed with leading cross-country ski
athletes and teams, and the testing phase will continue this autumn. In
addition to the new OW ski wax, One Way will introduce a professional
range of tools for ski service comprising Roto brushes, hand brushes,
wax iron, structural tools and others.
by
SGI Europe through Ispo newsblog
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