GU Energy Labs, creators of the original energy gel, today announced that they have hired Colin True as their National Sales Manager.
transitions from a similar post at PROBAR where his extensive
experience assembling and managing sales teams effectively grew the
brand within the outdoor and sporting goods channel. Previous to
PROBAR, True served as Sales and Service Manager at Utah-based Waterbox
and as the Store Manager for City Sports in Boston, MA.
brings a fresh does of energy and enthusiasm to the GU family,” relayed
GU CEO Brian Vaughn. “We’re confident that his sales experience and
knowledge of the category will continue to help GU grow and thrive in
the dynamic nutrition market.”
“I’m beyond excited to be working
for GU,” said True. “To join a company with such brand clout, which
produces such amazing products, is a dream come true. I’ve been a GU
user for over 12 years, so to be a part of this company truly merges
personal passion with my career.”
True, a passionate outdoorsman,
adventure racer and mountain biker, is currently focused on trail
running and chasing after his three young daughters.
ABOUT GU ENERGY LABS
original Energy Gel was launched in 1993 in Berkeley, CA. GU Energy
Labs consistent innovation keeps GU at the forefront of the industry.
Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’
worldwide, providing scientifically-proven, performance-tested
nutrition. For more information about GU, log onto www.GUenergy.com
Scott Surface /OutsidePR /Scott@OutsidePR.com / 415.887.9036