Dickies, the work wear brand, announced a new licensing agreement with R & S Sales Company Inc., a maker of accessory footwear. Products under the license will include slippers and flip-flops.
recent addition to Dickies' extensive portfolio of licensees allows the
legendary work wear brand to deliver a broad spectrum of work wear and
work-inspired lines including men's, women's, juniors and kids apparel;
bags, footwear, belts, socks, medical wear, headwear and sunglasses.
are always looking for licensed categories that complement our core
consumer and their needs and desires. We pride ourselves in adding
companies that produce high-quality, innovative products synonymous with
the Dickies brand," said Michael Penn , vice president of licensing for
Dickies. "R & S Sales Company recognizes the need and desire for
accessory footwear under the Dickies brand and will provide the function
and design our core and lifestyle consumers expect from us."
are very impressed with the diverse consumer base that values the
Dickies brand for work and for after work," said Steven Podhaizer ,
president and CEO of R & S Sales. "We are excited to tap into the
heritage of the brand and incorporate their distinct brand DNA into our
designs while expanding the brand into a new category that appeals to
their core consumer."
Design and production of the Dickies'
accessory footwear lines will begin immediately with marketing and
distribution expected to begin in Fall 2013.