Business news : Drift Innovation Teams Up with Quiksilver to Expand Retail Distribution Network Pan Europe

London, Dec 12, 2012 -
Drift Innovation, the award-winning action sports technology company specializing in the capture and sharing of digital imagery, have recently completed a deal with Quiksilver Europe.

Launched earlier this month, the all-new Drift HD Ghost, is now being distributed in twelve Quiksilver flagship stores. The agreement will ensure Drifts products are available in seven stores throughout France (St.Jean De Luz, Anglet, Capbreton, Bercy Village, Champs Elysees, Chamonix & Toulouse) two stores in Germany (Berlin & Munich) and three stores in Spain (Barcelona, soon to be opened Barcelonetta & Madrid). Each Quiksilver flagship store will carry the Drift point of sale unit featuring the Drift HD Ghost camera, mounts and accessories. The large screen video display features the latest video reels filmed 100% with the Drift HD Ghost, showcasing the Drift team, including professional FMX rider Josh Sheehan, pro surfer Manu Portet, 2009 world down hill mountain bike champion Steve Peat and pro skateboarder, Ignacio “Na7” Morata.

Robin Parker, Founder of Drift said “We’re extremely proud to have our new premium product being distributed in the Quiksilver flagship stores Pan Europe. Anybody who has ever had the pleasure of visiting one will testify that they are the absolute benchmark for retail stores within the action sports industry. Naturally, we’re delighted to be working with Quiksilver and will be doing everything we can to ensure the long term success of this partnership for all parties.” Head of retail for Quiksilver Europe, Eric Kerlogot said: “Quiksilver are constantly looking toward the market for new and innovative products that are complimentary with our own brands and the lifestyle experiences we offer our customers. When we discovered the Drift HD Ghost, we were immediately impressed with its unique functionality and intuitiveness. This camera is so simple to use, we’re confident it will be highly appreciated by our customer base who have already used, or are contemplating the purchase of a point of view camera.”

Stay tuned for Drift Innovation’s mobile app announcement – Coming soon!

Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drift’s mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. Drift, widely recognized as one of the top three point-of-view camera brands globally, distributes its products in more than 25 countries. For more information about Drift Innovation, visit http://driftinnovation.com and follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.

Verde PR & Consulting / Aubrey Volger / aubrey@verdepr.com / 970.946.2209

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