Hervis Sports, the big Austrian sporting-goods retailer, opened on 4 December,
its first store in Germany.
It is located in the alpine town of
Garmisch-Partenkirchen and has a selling surface of 600 square meters.
The company sees a similarity between Garmisch and many Austrian ski
resorts, where customers expect a huge offer of strong brands at the
lowest possible prices.
In fact, Hervis guarantees the lowest price in
the state of Bavaria for all the products offered in its first German
store.
Hervis currently operates 80 doors in Austria and 96 more in
Slovenia, Hungary, the Czech Republic, Croatia and Romania. The chain
employs a total of about 2,800 people. It had a turnover of €447 million
in 2011, and it recently struck a cooperation on the purchasing side
with two other international sports retailers, Go Sport and Twinner.
by
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