Madshus, the world’s oldest ski company, announces the growth of its US sales force with the appointment of Chad Willems as its new sales representative for Washington and Oregon.
Peter Hale, long-time NW rep and race services director, will
continue representing the brand in ID, MT and AK, as well as the inland
northwest to include the Methow Valley and the Spokane area, while Chad
takes over Washington and Oregon.
“We will all benefit from Chad’s perspective and experience. He is
highly versed, enthusiastic, and keenly active in the full spectrum of
our sport including racing, family and backcountry skiing,” Hale said.
Chad Willems has an extensive background in the Nordic retail
business and worked as a store manager, Nordic buyer and a very
effective on-the-floor salesman at a shop that was a key Madshus
dealer. In his free time, Chad enjoys competitive cycling and found
Nordic skiing to be a great way to train for cycling. Chad currently
resides in Bend, Oregon where he is a very active part of the Nordic
“I am happy to have the opportunity to represent Madshus and an
activity that I love,” Said Willems. “I'm enjoying reconnecting with
folks in the retail and Nordic skiing community that I've gotten to know
over the years, and meeting some new ones as well,” he said.
As the brand continues to grow, Madshus is expanding its
international presence, with a strong focus on North America. Madshus
sales staff can look forward to increased POP materials, technical
information, new Madshus store signage for Nordic Departments, and more.
Madshus is expanding their exposure with a wide variety of websites and
social media, including their new Facebook page. "Like" Madshus now to keep up with latest news.
For more information on Madshus, please visit www.madshus.com. Northwest retailers interested in connecting with Chad Willems can email him at firstname.lastname@example.org
A heritage Norwegian ski brand
founded in 1906, Madshus is the world’s oldest ski company. Madshus
produces cross-country equipment with the finest attention to detail,
from the original woodworking craftsmanship to today’s finely-tuned
production process. Whether it’s World Cup-level technology, fitness
skiing, cruising, metal-edged touring or cross country downhill, Madshus
applies that keen craftsman eye to the most thorough testing, and they
produce each ski, boot and pole for the same standard of performance,
from the world-class athlete and to the end consumer. For more
information on Madshus’ latest products, dealers, and team, visit www.madshus.com.