McDavid Inc. has appointed Richard Avis and Kathryn Millett, experienced
product directors, to its marketing team, both reporting to Mary
Horwath, vice president global marketing. Avis and Millett are part of a
newly expanded marketing and product development organization at
McDavid Inc. and will be responsible for driving product development and
supervising their respective categories of Sports Medicine and
Protective/Performance Apparel.
“We’re very excited to have such qualified and talented individuals
join our team,” said Bob McDavid, McDavid Inc. president. “Both Richard
and Kathryn bring years of technical experience to our marketing bench
as well as the strategic andvisionary insights needed to lead our
products into the future.”
Avis, currently director of global
product marketing / Sport Med has more than 20 years of sporting goods
product development experience having worked for such venerable brands
as Nike and Adidas. For more than 14 years he was directly responsible
for the development and growth of Nike soccer equipment. Avis began his
career as an athletic trainer, is a multi-patent holding inventor and is
internationally recognized for performance engineering, advanced
material applications and process best practices.
“Having a
sports medicine background has been invaluable throughout my career, but
never more so than it will be at McDavid,” said Avis. “This product
sector is 100% performance engineering; no fluff. The prospects are
incredible, and I fully expect the ‘new’ McDavid will be a brand to
reckon with. I could not be more in my element.”
Kathryn
Millett, currently director of global product marketing / performance
and sports protection brings more than 20 years of technical apparel
experience from such athlete-driven brands as Moving Comfort, Nike,
Bonfire Snowboarding and Columbia Sportswear. Millett’s expertise
includes technical fabrics, global sourcing, testing and inspirational
performance design, and ranges from military and special forces to both
men’s and women’s performance, snowboarding, tennis, running,
skateboarding and basketball, just to name a few.
“My passion is
working on highly technical sport products that demand a high level of
experience at all levels,” said Millett. “The growth strategy and
growing global presence means it’s an exciting time to be a part of the
McDavid team.”
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