Business news :ColdPruf® Featured as Official Base Layer of Outdoor Retailer Winter Market

As outdoor buyers, retailers, media and enthusiasts make the annual trip to Outdoor Retailer Winter Market in Salt Lake City, Utah, they will once again by greeted by ColdPruf as the 2013 Official Base Layer of Outdoor Retailer.

This year’s Winter Market will be eventful for ColdPruf who will reveal new branding, new products and new sustainable, environmentally-friendly product features.

“The ColdPruf product family is growing, and we are thrilled to be able the share our latest designs and technologies with our retail partners at Winter Market,” said John Willingham, president of ColdPruf parent company, Indera Mills. “Our products are creating a complete range of solutions for outdoor enthusiasts who expect performance features at a value.”

Known for showcasing quality brands, cutting edge technologies and emerging trends, Outdoor Retailer Winter Market attracts more than 20,000 attendees each year. The show also marks the official launch of the brand’s new Premium Performance base layers, a further expansion of the company’s growing range of performance base layers.

Show attendee will be the first to see and feel Premium Performance products, lightweight first layers intended for athletes and sportsmen whose medium to high level activities necessitate performance polyester’s superior moisture wicking capabilities combined with the subtle support and movement of spandex. Premium Performance base layers also feature Microban® protection, added to garments during the manufacturing process, to ensure maximum dryness and antimicrobial odor-control protection.

ColdPruf is always seeking to expand distribution. For distributor and retailer inquiries, visit us at Outdoor Retailer booth #34159, SIA booth 736, or contact Peggy Denomme at 800.334.8605 x600 / (c) 215.499.4804 / pdenomme@coldpruf.com.

* MICROBAN is a registered trademark of Microban Products Company.

About ColdPruf®
ColdPruf gets you ready. Our base layer products prepare you for any forecast, any activity. Manufactured by North Carolina-based parent company, Indera Mills, ColdPruf base layer products promise the quality and dependability you’d expect from a century-old company. All without compromising the look, feel and technical demands of today’s active consumer.

Maura Lansford SOAR Communications mlansford@soarcomm.com, 801.656.0472 x2, cell: 817.929.8123