ColdPruf as the 2013 Official Base Layer of Outdoor Retailer.
This year’s Winter Market will be eventful for ColdPruf who will
reveal new branding, new products and new sustainable,
environmentally-friendly product features.
“The ColdPruf product
family is growing, and we are thrilled to be able the share our latest
designs and technologies with our retail partners at Winter Market,”
said John Willingham, president of ColdPruf parent company, Indera
Mills. “Our products are creating a complete range of solutions for
outdoor enthusiasts who expect performance features at a value.”
for showcasing quality brands, cutting edge technologies and emerging
trends, Outdoor Retailer Winter Market attracts more than 20,000
attendees each year. The show also marks the official launch of the
brand’s new Premium Performance base layers, a further expansion of the
company’s growing range of performance base layers.
attendee will be the first to see and feel Premium Performance products,
lightweight first layers intended for athletes and sportsmen whose
medium to high level activities necessitate performance polyester’s
superior moisture wicking capabilities combined with the subtle support
and movement of spandex. Premium Performance base layers also feature
Microban® protection, added to garments during the manufacturing
process, to ensure maximum dryness and antimicrobial odor-control
ColdPruf is always seeking to expand distribution.
For distributor and retailer inquiries, visit us at Outdoor Retailer
booth #34159, SIA booth 736, or contact Peggy Denomme at 800.334.8605
x600 / (c) 215.499.4804 / firstname.lastname@example.org.
* MICROBAN is a registered trademark of Microban Products Company.
ColdPruf gets you ready. Our base layer products
prepare you for any forecast, any activity. Manufactured by North
Carolina-based parent company, Indera Mills, ColdPruf base layer
products promise the quality and dependability you’d expect from a
century-old company. All without compromising the look, feel and
technical demands of today’s active consumer.
Maura Lansford SOAR Communications email@example.com, 801.656.0472 x2, cell: 817.929.8123