|“V-IXION” (Indonesian market model)|
In 2011, Indonesia’s motorcycle market scale was approximately eight million units (Yamaha Motor survey) and there is a deep attraction to sporty models among younger male customers. The V-IXION, launched in 2007 as Yamaha’s first fuel-injected model for the ASEAN region, has won a strong following among these young customers for its high-tech features and styling that accentuates its sporty performance. Spurred by this popularity, more than approximately one million units of the V-IXION have been sold in Indonesia.
The new V-IXION was developed to answer the preference for sporty models among users in their late twenties, focusing on styling, state-of-the-art features and performance true to the “sophisticated full-fledged sport motorcycle” concept.
The main features of the new model are (1) the newly developed tires with a wide, flat profile that, in combination with the changes to the swingarm and suspension settings, result in sporty styling as well as excellent handling, (2) changes to the fuel injection system to help achieve improved fuel economy and running performance, (3) a new front headlight shape and compact rear view for a body design that expresses speed and sportiness, (4) a new analog/digital display in the instrument panel that accentuates the “Advanced” image of the overall design; and more. This new model is manufactured and marketed by group company PT. Yamaha Indonesia Motor Manufacturing (YIMM).
*Medium-term management plan: One of the four growth strategies in Yamaha Motor’s 3-year (2010-2012) medium term management plan is strengthening product competitiveness, appeal and profitability in the ASEAN motorcycle market. This aims to be accomplished by enhancing product appeal by (1) increasing the ratio of models featuring a fuel injection system and (2) increasing profitability through reducing the cost of fuel injection systems and the benefits of larger scale production.
(Motor Sports Newswire)