EDELRID, the German-based manufacturer of ropes and other climbing equipment. Sales and customer service will continue to be handled by EDELRID, via a sales service coordinator who will be located on site at the distribution center in Boulder, Colo.
Based in Germany, where more than 60 percent of its production takes
place, EDELRID builds ropes, carabiners, climbing harnesses, helmets and
a variety of other climbing, recreation, safety and industrial gear. A
well-known brand in Europe with 150 years of ropemaking experience,
EDELRID has been growing sales in North America for the last two years.
Partnering with SCARPA North America for warehousing and order
fulfillment will help the brand continue to grow in the U.S. and Canada
by improving responsiveness and customer service for its retailers, said
Carsten von Birckhahn, Brand Manager for EDELRID.
SCARPA North America is a wholly owned subsidiary of the Italian
footwear manufacturer SCARPA. It distributes the SCARPA brand in North
America, along with several other European brands whose products
complement SCARPA’s product mix, and contributes to research and design
of SCARPA products for the North American market. It is headquartered in
Boulder, Colo., with its distribution operations located on site.
Kim Miller, CEO of SCARPA North America, said the collaboration with
EDELRID is part of SCARPA North America’s strategy of leveraging the
efficiencies and maximizing the year-round capacity of SCARPA North
America’s Distribution Center in Boulder. It is difficult to find
creative ways to increase efficiencies and profitability of the
distribution and logistical side of a business like SCARPA North
America. The agreement to work as the distribution and fulfillment
center for EDELRID is an opportunity to maximize capacity and reduce
costs while working with a high quality, complementary and like-minded
brand. The fact that SCARPA North America is working as EDELRID's
distribution and fulfillment center speaks to the success of SCARPA
establishing its own distribution center adjacent to its offices more
than four years ago, Miller said.
For EDELRID retailer inquires in North America, please contact Moritz
Brack in Boulder, Colo., at (888) 326-7650 or
About SCARPA and SCARPA North America
Founded in 1938, SCARPA builds performance footwear for climbing,
hiking, skiing, mountaineering, trail running and other outdoor pursuits
from its headquarters in Asolo, Italy. SCARPA has been owned and
operated by the Parisotto family since 1956. In 2005, SCARPA opened its
North American headquarters in Boulder, Colorado, staffed and directed
by veterans of the North American outdoor industry, to oversee sales,
marketing and distribution in the U.S., Canada and South America. For
more information about SCARPA footwear, visit www.scarpa.com.
Dave Simpson / Senior Account Executive / Verde PR & Consulting / Dave@verdepr.com