Newton Running, based in Boulder, appointed Kirk Nichols as VP of sales. A 20-year footwear-industry veteran, Nichols previously worked at Columbia Sportswear, Hi-Tec Sports and LaCrosse Footwear. At Newton, he will engineer and manage various sales initiatives, including expanding North American sales, identifying and implementing new strategic partnerships, strengthening Newton’s current relationships in the specialty run channel and, most importantly, enhancing customers’ experience with the Newton brand.
experience in footwear, coupled with his passion for running and ability
to skillfully and strategically lead a sales team, make him the perfect
addition to our executive team,” says Jerry Lee, CEO of Newton Running.
Prior to joining Newton Running, Niche gained expertise in
service, operations, marketing and sales. “I am fortunate to have
managed projects that touched nearly every business function, which has
enabled me to develop a comprehensive understanding of how successful
organizations operate,” says Nichols. During his 13-year tenure at
LaCrosse, Nichols rose through the ranks to become vice president of
sales, where he played a role in strategically growing the company from
$108 million to $150 million in sales.
When Nichols isn’t busy
driving sales and promoting profitable business growth, he indulges in
his life-long passion for running. While studying marketing at the
University or Portland, Nichols ran track and qualified for the NCAA
Division I National Championships in 1992 and the USATF Outdoor
Championships in 1993. He holds personal bests of 3:42 in the 1500M and
1:49 in the 800M.