The launch is accompanied by a contest on the internet for purchase vouchers, tickets for a match of the Paris Saint-Germain (PSG) football team and jerseys signed by the team’s players of the team, with which Go Sport struck a partnership last July.
For its user-friendly web shop, the sports retail chain is using the e-commerce platform of Cdiscount.com, a discount-oriented web store controlled by its own main shareholder, Rallye. Go Sport, which has 125 physical stores in France, had already made a test on the internet in 2000, but dropped the project because it did not feel it was sufficiently mature to go online.
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