Ventura, California, January 23, 2014 – Patagonia today announced that Rose Marcario, CEO of Patagonia Works, the parent company of Patagonia, Inc.,
will also assume the role of President and CEO of Patagonia. Prior to
serving as the CEO of Patagonia Works, Marcario served as Patagonia’s
COO and CFO. Casey Sheahan will step down as CEO of Patagonia, Inc.,
effective February 7, 2014.
“Over the past five years,” said Patagonia founder Yvon Chouinard,
“Rose and Casey have launched great new products and improved our
systems while breaking new ground in our commitment to use our business
to inspire and implement solutions to the environmental crisis. We’re
well positioned for major new initiatives like $20 Million & Change,
a fund that invests in likeminded companies, and Patagonia Provisions,
our new sustainable food company.” Chouinard expressed his gratitude to
Casey Sheahan for his service over the past decade. “He lives and
breathes our company’s mission and core values and he’s leaving a tight
ship. With Rose Marcario taking over the helm, Patagonia’s future could
not be brighter.”
“It has been an honor to lead this company through the most
successful phase in its history, and was not an easy decision to move
on,” Casey Sheahan said. “But Rose and I have been working closely for a
while on this transition with the board, and now I can safely pass the
reins and settle in back home in Colorado with my family.”
Rose Marcario came to Patagonia with 15 years’ experience in
corporate finance and global operations, including as executive vice
president in charge of mergers, acquisitions and private placements for
Los Angeles-based Capital Advisors and senior vice president and CFO of
General Magic (a spin-off of Apple Computer, Inc.). Marcario serves on
the board of trustees for Naropa University (a Buddhist liberal arts
college in Boulder, Colorado) and her environmental activism also
includes preservation-focused work with organizations like the Joshua
Tree National Park Association and the Mojave Desert Land Trust.
After joining Patagonia in 2008, Marcario quickly embarked on
transforming the company’s infrastructure to improve its operations and
financial performance. In addition to broadening business throughout
Europe, Japan and Australia, Marcario has helped Patagonia focus on
innovation and the development of new product groups, processes and
technologies, including Yulex® biorubber wetsuits, Traceable Down and
Full Range™ insulation for Nano Air™ products. During her time the
company has doubled its scale of operations and tripled its profits.
About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor
apparel company based in Ventura, California. A certified B-Corporation,
Patagonia’s mission is to build the best product, cause no unnecessary
harm and use business to inspire and implement solutions to the
environmental crisis. Since 1985, Patagonia has dedicated 1 per cent of
sales each year to environmental causes.
By press release
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