Boulder, CO (January 28, 2014) -- Spyder Active Sports, Inc., the
iconic ski and active lifestyle apparel brand, has introduced an
all-new, female-specific brand identity for the Winter 2014/15 season
and beyond. Make no mistake – this is Spyder’s clear indication of its
ever-evolving expansion in women’s design.
Spyder’s existing branding
is iconic and powerful, and as the brand’s success inside and outside
the snowsports marketplace continues to grow well outside its
male-driven product selection, Spyder has researched and developed an
all-new brand mark for its women’s product offerings.
The new brand mark, dubbed ‘Femme Fatale,’
is a studied exercise in femininity, power, and proportion, taking all
the strongest aspects of the famed ‘bug’ and creating a strikingly
beautiful variant for Spyder’s new Women’s collection. Femme Fatale is
long and lean with twists and turns – reminiscent of the very carves
fans of Spyder live to make on the mountain.
According to JJ Collier, Spyder’s SVP of
Product and Design, “Femme Fatale is strong and sexy and a perfect way
to showcase our new approach to Women's Spyder for Winter 2014/15. It is
one crucial part of the focus of our women's collection to include
‘Perfect Storm’ merchandising, compelling product, and a simplified fit
strategy."
With regard to Femme Fatale, Collier
further noted: "All the best aspects of the iconic Spyder ‘bug’ were
reinvented in a beautiful, inherently feminine mark that is both
instantly recognizable and very fresh ... and we love her implication
of freshly carved ski turns."
About Spyder Active Sports
Spyder is one of the largest specialty ski brands in the world. It is
an Official Supplier to the U.S. Alpine and Canadian Alpine Teams.
Spyder products integrate high-technology fabrication, sport-specific
function, and fashion conscious designs. Based in Boulder, CO, the
company sells high performance outerwear and sportswear in the United
States, Canada and more than 50 countries outside of North America. http://www.spyder.com
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