Vasque and outdoor industry partners Osprey Packs, NEMO Equipment, Leki Trekking Poles and Darn Tough are excited to announce the official 2014 Thru-Hike Syndicate. Inspired by thru-hikers along the Appalachian Trail, Vasque and partners collaborated to develop a unique initiative to offer brand support and increased brand awareness on the trail.
result was the Thru-Hike Syndicate, a team of experienced hikers who are
passionate about sharing their journeys, thoughts and experiences with
the hiking community. Members of the Thru-Hike Syndicate will receive
product support from Vasque and partner brands for their upcoming
thru-hike attempts. In addition, members will receive VIP treatments
along the trail, such as access to the Syndicate VIP Lounge at Appalachian Trail Days in Damascus, VA.
“The response to the call for thru-hikers wanting to be a part of the
program was tremendous and it was hard to narrow the list down to
eleven,” states Chris Miller, Vasque Director of Sales. “We are
extremely proud of the ambassadors that we chose, and are excited to get
them outfitted in performance gear they need for taking on the 2,200
mile Appalachian Trail.”
The inaugural Thru-Hike Syndicate consists of a group men and women
from all over the United States, ranging from 20-46 years of age. For
2014, the Syndicate members are Ryan Davies, Anthony ‘Earl’ Earl,
Brittany ‘Butterball’ Bendel, Whitney ‘Falls A Lot’ Silberblatt, Adam
Joseph, Allison ‘Beyonce’ Kieley, Michael ‘Blueberry’ Boegh, Steven
Snyder, William Houlette, Peter ‘Dependable Pete’ Mangan and Marty
Brand partners will begin working with the thru-hikers next month to
ensure that they receive the proper gear for their journey along the
Appalachian Trail. Syndicate bios and pictures will be posted to
Vasque’s new website, www.findoutwhatswithin.com,
which is scheduled to go live in February, 2014. Vasque will
consistently update the Find Out What’s Within site and the brand’s
social media sites with photos, videos and stories from the Syndicate as
they make their way along the trail.
In an effort to expand the program, the brands involved hope to
include thru-hikers attempting other long distance trails throughout the
United States in the coming years.
For more information on the Thru-Hike Syndicate, please contact Angie Houck at email@example.com.
Vasque footwear was established in 1964 in response to a need for
performance hiking footwear in the US market. With a passion for
performance and fit, Vasque’s mission to this day is to bring the latest
in technology and design to outdoor enthusiasts by making quality,
rugged footwear for all types of trail conditions. Every shoe in
Vasque’s collection of backpacking, performance hiking, insulated and
trail running shoes are designed to give adventurers a perfect fit for
all day comfort on the trail.
By press release