The result was the Thru-Hike Syndicate, a team of experienced hikers who are passionate about sharing their journeys, thoughts and experiences with the hiking community. Members of the Thru-Hike Syndicate will receive product support from Vasque and partner brands for their upcoming thru-hike attempts. In addition, members will receive VIP treatments along the trail, such as access to the Syndicate VIP Lounge at Appalachian Trail Days in Damascus, VA.
“The response to the call for thru-hikers wanting to be a part of the program was tremendous and it was hard to narrow the list down to eleven,” states Chris Miller, Vasque Director of Sales. “We are extremely proud of the ambassadors that we chose, and are excited to get them outfitted in performance gear they need for taking on the 2,200 mile Appalachian Trail.”
The inaugural Thru-Hike Syndicate consists of a group men and women from all over the United States, ranging from 20-46 years of age. For 2014, the Syndicate members are Ryan Davies, Anthony ‘Earl’ Earl, Brittany ‘Butterball’ Bendel, Whitney ‘Falls A Lot’ Silberblatt, Adam Joseph, Allison ‘Beyonce’ Kieley, Michael ‘Blueberry’ Boegh, Steven Snyder, William Houlette, Peter ‘Dependable Pete’ Mangan and Marty Robinson.
Brand partners will begin working with the thru-hikers next month to ensure that they receive the proper gear for their journey along the Appalachian Trail. Syndicate bios and pictures will be posted to Vasque’s new website, www.findoutwhatswithin.com, which is scheduled to go live in February, 2014. Vasque will consistently update the Find Out What’s Within site and the brand’s social media sites with photos, videos and stories from the Syndicate as they make their way along the trail.
In an effort to expand the program, the brands involved hope to include thru-hikers attempting other long distance trails throughout the United States in the coming years.
For more information on the Thru-Hike Syndicate, please contact Angie Houck at angie@darbycommunications.com.
About Vasque
Vasque footwear was established in 1964 in response to a need for performance hiking footwear in the US market. With a passion for performance and fit, Vasque’s mission to this day is to bring the latest in technology and design to outdoor enthusiasts by making quality, rugged footwear for all types of trail conditions. Every shoe in Vasque’s collection of backpacking, performance hiking, insulated and trail running shoes are designed to give adventurers a perfect fit for all day comfort on the trail.
By press release
Aucun commentaire:
Enregistrer un commentaire