Universal Sports Presents 2014 SIA Snow Show on February 8

2014 SIA Snow Show Takes Snow Sports Enthusiasts Inside the Industry’s Largest Trade Show

Los Angeles, CA (January 28, 2014) -- Universal Sports Network, the year-round destination for Olympic and endurance sports programming, presents 2014 SIA Snow Show on Saturday, February 8, from 7 to 8 PM ET. Hosted by Craig Hummer and Doug and Kelley Lewis, 2014 SIA Snow Show is an exclusive, one-hour TV show featuring the latest trends, innovations, product lines and fashion from inside the snow sports industry’s largest trade show.

For more than five decades, the SIA Snow Show has been bringing the entire snow sports market together in one place, making it the most important trade event for the entire industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Snow Show represents the only global event where 900+ brands are presented in an authentic environment both on and off the snow; all powered by the passion and culture of snow sports.

Universal Sports will visit various booths and conduct interviews on the floor of the SIA Snow Show expo at the Colorado Convention Center in Denver, CO, from January 30-February 2 creating a must-watch consumer guide that showcases the latest products from industry manufacturers.

“For serious athletes and all winter sports enthusiasts, Universal Sports will bring the SIA Snow Show convention to life,” said Robert James, Universal Sports’ VP of Programming and Acquisitions. “The show will provide an inside look at the new technology and gear, latest trends, clothing styles, and everything in between from all of the industry’s top manufacturers.”

“SIA is thrilled to have Universal Sports covering this year’s Snow Show.  With the Winter Games in sight, this is an exciting time for our industry and having Universal Sports capture all the energy on the Show floor is fantastic,” commented David Ingemie, SIA president.

Universal Sports Network provides viewers unparalleled access to a wide range of world-class sporting events from around the globe including the FIS Alpine World Cup and other winter sports including snowboarding, cross-country skiing, ski jumping, figure skating, bobsled and speed skating.

Universal Sports Network is now available on Time Warner Cable, Cox, Verizon FiOS and CenturyLink Prism, satellite providers DIRECTV and DISH and numerous regional cable and IPTV operators in markets across the country.

About Universal Sports

Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States.  Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby. Whether on television, online, or on the go with mobile and tablet applications, Universal Sports offers a four-screen experience to fans of global sports every day of the year.

For more information, please visit UniversalSports.com.

About SIA

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a nonprofit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com.

Learn more at Snowsports.org.

By press release

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