Officials from Nikwax North America
announce the hire of Outdoor Marketing Alliance (OMA) as the company’s
newest sales rep agency. The sales specialist and marketing group will
support Nikwax in 20 states in the Southeast, South Central and Upper
Midwest part of the U.S.
“I am incredibly excited about OMA coming aboard,” said Ben Palliser,
sales manager for Nikwax N.A. “OMA’s ability to provide exceptional
service within multiple markets and territories will be a tremendous
asset for our dealers in the Southeast, South Central, and Upper
Midwest.”
Headed up by outdoor industry veterans Morris Swarts and Hal Lunn,
Outdoor Marketing Alliance has 16 representatives covering the eastern
two-thirds of the U.S. The group’s collective knowledge of market
dynamics and relationships with retailers will make the agency an
invaluable resource and partner to Nikwax. OMA represents manufacturers
in the outdoor, law-enforcement/military and occupational markets
including Princeton Tec, Drake Waterfowl Systems, Lorpen Socks and Alps
Mountaineering, to name a few.
Nikwax continues to the lead the market in effective yet
environmental after-care products. As the company continues to deepen
its commitments to innovation and sustainability, support growth will
continue to flourish.
“Nikwax is a perfect match for the apparel and equipment used in the
industries that we service,” said Morris Swarts, President of OMA. “The
outdoor, sporting, and military environments can be very harsh, and they
can have specific protective needs. Nikwax after-care products meet
those users’ needs, civilian or soldier.”
To contact Outdoor Marketing Alliance, please email:
snroutdoor@aol.com. For more information about OMA, visit www.omainc.net
or check them out on Facebook.
About Nikwax®:
Nikwax was founded in 1977 and is the global leader in
environmentally safe aftercare and waterproofing solutions that extend
the life and performance of technical footwear, apparel and equipment.
Nikwax uses formulations that deliver maximum effectiveness while
minimizing environmental impacts and promoting sustainability. Nikwax is
the only major aftercare company to have never used aerosols,
fluorocarbons, or volatile organic chemicals. All Nikwax products are
fluorochemical-free, derived from nature-based ingredients, not tested
on animals, and biodegradable.
Nikwax currently exports to 50 countries
across the globe, is the recipient of numerous awards including the
prestigious Queen’s Award (2x), Sunday Times Best Green Award, and the
Green Apple Award, and is ISO 9001 and 14001 certified.
Aubrey Volger / Verde PR & Consulting / Aubrey@verdepr.com / 970.946.2209
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