Business people : Fred Hernandez Appointed Director of Marketing, 2XU North America

Carlsbad, California, Nov 30, 2012 -

2XU, the leader in high performance athletic apparel is thrilled to announce Fred Hernandez as its new Director of Marketing for North America. With 18 years of invaluable marketing experience in the technology, sports, hospitality, government and manufacturing sectors, Hernandez couldn’t be a better fit for the brand.

 "I’m thrilled to be joining 2XU at such an exciting time,” said Hernandez, “the company is primed for growth and I look forward to contributing to the marketing effort."

 As Director of Marketing for 2XU North America, Hernandez is tasked with numerous responsibilities for the growing 2XU brand. Among them, Hernandez will develop and facilitate strategic partnerships and alliances across multiple channels increasing brand exposure for 2XU throughout the sports industry and beyond.

 "We are delighted to welcome Fred into our team in this strategically critical role for 2XU North America,” said 2XU North America’s Chief Operating Officer Doug Vargo.  

 “Fred's years of relevant industry experience and expertise will be pivotal to our continued growth and success for the future."

With a Masters of Business Administration in Marketing from San Diego State University, Hernandez has his finger on the pulse with previous tenures at Modern Postcard, a full-service direct mail marketing company, Hunter Industries, a forerunner in irrigation products for high-end, residential, industrial and commercial applications, and Berryman & Henigar, a leading civil engineering consulting firm.

 Furthermore, Hernandez is an active member of a number of marketing committees— the Carlsbad Chamber of Commerce, the American Marketing Association as well as the Direct Marketing Association.

With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance sports apparel.  Ongoing testing, research and consultation with professional sporting bodies, is integral to the brand’s winning formula. 

About 2XU

2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments.  In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL, NBA and Running.  2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, IRONMAN®, the U.S. Ski and Snowboard Association (USSA), US Ski Team, US Snowboarding, US Freeskiing, and the USSA Center of Excellence. 

Founded and based in Melbourne, Australia, with North American Headquarters in Carlsbad, CA, 2XU is fast becoming the most technical sports brand in the world.  Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. 

Sofia Whitcombe / Mfa, Ltd / swhitcombe@mfaltd.com