The JoFit experience is all about the early-rising, sun-saluting, car-pooling, running, playing, beat-the-boys woman in all of us. It is about how women wake up early everyday and do not stop. JoFit knows these women because they are those women. People who don’t have time to go shopping around for their perfect tennis racerbacks, golf mocks, or thumbs-up jackets but need them for their big match on Saturday. Understanding that gap and great connection to their consumers has led to the launch of the brand new website. It will truly tell the story of how and why JoFit designs their apparel, and how versatile the line is. On the new site, customers can shop by item or collection or browse the CEO’s top picks. What is most important and unique about the new site are the videos created to showcase the clothing in action.
Designed by female athletes, JoFit knows a thing or two about where to cover it up, when to show it off, and how to make fabulous look effortless. The clothing is everything that a busy and active woman could ask for. Wide contoured waist bands flatten the stomach and sides, lengthened tops with rear darts instantly slim any body-type, and 4-way stretch fabric manages moisture in all temperatures. What is best about this line though, is their functionality and diversity. An outfit put on in the morning to run to the grocery store easily transitions from the course to cocktails. It is truly clothing made for the modern woman.
With the launch of their new website, JoFit will be digitally reborn. JoFit is eager to reach their fellow females in a brand new way and is excited to see their line grow.
Contacts
JoFit / Sue Altimari, 215-682-7500 / Sue@jofit.com
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