HUNTINGTON BEACH, CALIF. (January 13, 2014) - HDX Hydration Mix
announced today that they have entered into a licensing agreement. The
agreement provides Bodyworks Lifestyle, Inc, which owns and operates 4
fitness and training locations with over 300 members throughout Orange
County, CA to use of the HDX name and it’s signature “Fire Drop” logo to
operate and develop fitness and training facilities under the name HDX
Fit.
"Adding HDX Fit to our portfolio is an innovative channel to our
business strategy," said Vipe Desai, HDX Hydration Mix CEO and Founder.
"From our healthy hydration mix, to signature reusable bottles to
filtered hydration stations, HDX Fit will provide us another on-ramp to
create an even stronger overall brand experience and the freedom to
focus on what's important – constant innovation with a robust consumer
experience.”
HDX Fit will welcome all levels of athletes. From beginner (right off
the couch) to advanced (professional athletes). HDX Fit trainers are
certified in sports science and nutrition to develop a fitness, training
and nutrition strategy while offering the highest level of service.
“HDX Fit will operate on a simple belief; People deserve the best life
they can have. A healthy strong body coupled with a nourished, focused
mind can achieve anything. Our training principles are pure science but
they come with more – philosophy. Said Huw Lloyd Davies, HDX Fit
co-owner. “Not just the fundamentals needed to shape people into what
ever they desire but also the mind set and belief systems that allow
them to apply themselves to our concepts with everything they have, so
that the small time they spend with us, will lead to greater things when
they are away from us.”
HDX Fit will also include dedicated retail space that will include
performance apparel along with organic and natural beverages and snacks.
“We’re excited to enter into this unique licensing opportunity to work
alongside a best-in-class product and team.” Said Stu White, HDX Fit
Co-founder. “Our members have been raving about the benefits of HDX
Hydration Mix over the past year and to now be part of the portfolio
will only strengthen our ability to provide only the very best health
and wellness program.”
About HDX Hydration Mix
HDX Hydration Mix was founded in 2010 by two brothers committed to
providing athletes and outdoor enthusiasts a healthy and environmentally
friendly sports drink. HDX Hydration Mix self-distributes and markets
its drink mix and reusable bottles throughout the United States. The
company is founded on the premise of “improving the quality of life”,
where products that are good for you are also good for the planet and
signify balancing function and sustainability. HDX Hydration Mix is a
family run business based in Huntington Beach, CA.
Be part of our
movement, visit us at HDXmix.com and join us on: Instagram @hdxmix, Twitter.com/hdxmix, Facebook.com/hdxmix
By press release
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