PARK CITY, Utah, Jan. 8, 2014 -- Skullcandy, Inc.
(Nasdaq:SKUL) today announced a strategic relationship with Toshiba
Corporation. Under terms of the agreement, Toshiba will license the
Skullcandy trademark for marketing and distribution of consumer laptops
worldwide, excluding China, and Skullcandy will provide professional
services to enhance the audio experience of Toshiba's products.
"We are very excited to extend the reach of Skullcandy's leading audio
capabilities by partnering with Toshiba," said Brent Wilkins, Vice
President, Global Business Development of Skullcandy. "Toshiba is a
recognized leader in personal electronics with a strong consumer
following around the world. This partnership represents a global
opportunity to enhance Toshiba consumers' audio experiences through our
proprietary Supreme Sound performance audio. Supreme Sound was
internally developed in Park City by our Advanced Concepts and
Engineering team to provide the ultimate in audio quality featuring a
full range of attacking bass, natural vocals and precision highs."
"We are always striving to improve the consumer experience and feel
Skullcandy's proprietary Supreme Sound performance audio will help
further strengthen our ability to deliver superior sound quality to our
consumers and provide us a competitive advantage in the marketplace,"
said Carl Pinto, Vice President of Marketing and Engineering, Toshiba
America Information Systems, Inc., Digital Products Division.
"Skullcandy is a leading performance and lifestyle brand with authentic
youth culture positioning and we are excited to partner with them across
our robust portfolio of personal computers."
About Skullcandy, Inc.
Skullcandy is the leading global lifestyle and performance audio brand
driven by the creativity and irreverence of youth culture. Skullcandy
designs, markets and distributes audio and gaming headphones and other
related products under the Skullcandy, Astro Gaming and 2XL by
Skullcandy brands. Skullcandy was launched in 2003 and quickly became
one of the world's most distinct audio brands by bringing unique
technology, color, character and performance to an otherwise
monochromatic space; helping to revolutionize the audio arena by
introducing headphones, earbuds and other audio and wireless lifestyle
products that possess unmistakable style and exceptional performance.
The Company's products are sold and distributed through a variety of
channels in the U.S. and approximately 80 countries worldwide.
Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy.
About Toshiba Corporation
Toshiba is a world-leading diversified manufacturer, solutions provider
and marketer of advanced electronic and electrical products and
systems. Toshiba Group brings innovation and imagination to a wide range
of businesses: digital products, including LCD TVs, notebook PCs,
retail solutions and MFPs; electronic devices, including semiconductors,
storage products and materials; industrial and social infrastructure
systems, including power generation systems, smart community solutions,
medical systems and escalators & elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more
than 590 consolidated companies, with 206,000 employees worldwide and
annual sales surpassing 5.8 trillion yen (US$61 billion).
Visit
Toshiba's web site at www.toshiba.co.jp/index.htm.
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