New prodcut : EvoFit Revolutionizes Performance, Recovery, and Self Care for Athletes

January 2, 2013 – EvoFit, a new company based out of Park City, UT, is making its debut in the health and wellness market with a product unlike any other and revolutionizing the way athletes of all types perform, recover, and care for their bodies. 

Driven by the need for quality, useful products that are not only accessible, but also simple, EvoFit’s innovative ensō roller eclipses the ubiquitous foam rollers of the past. Completely customizable and capable of conforming to a wide spectrum of needs, the ensō provides both deep-tissue and low-impact massage, helping athletes prepare for, and recover from, strenuous workouts.

EvoFit founder and company president Tom Carlson invented ensō out of need.  Plagued with tight muscles and reoccurring injuries – common problems for many active individuals – Carlson searched for the perfect self-massage tool but was dissatisfied with the products on the market. Says Carlson,

“I tried everything that I could find to give me relief, but I could never get that targeted, deep massage. So I spent years researching and developing it.“ He adds, “In creating the ensō roller, my goal was to simply help myself and others stay healthy and injury free by providing an affordable, effective ‘do-it-yourself’ tool.”

Through the incorporation of adjustable discs, users have the ability to massage an entire area  - such as your back – or pinpoint problem spots with their own complex condition, all while avoiding putting pressure on areas that don’t require it. From warm up to recovery, the ensō roller can easily oblige to each individual’s unique needs making it the perfect tool to incorporate into any daily fitness routine.

“At EvoFit, we believe that no two bodies are the same – what is a trouble spot for one person might not be an issue for another,” says Carlson. “With the enso, you not only have a tool with the ability to increase performance and enhance recovery, but one that also aligns with the unique health and wellness needs of active individuals on every level.”

The ensō roller retails for $89.00 and can be purchased online at http://evofitforlife.com/.

For additional company information, high-resolution photos & logos, and product sample requests, please contact Maria Hennessey at maria@smakstrategies.com or 303.859.3317

By press release