Eagle Creek Hires Nedra Fabito as VP of Product Management
A key part of the Product team, Fabito is responsible for leading the company’s efforts in developing, managing and maintaining the Eagle Creek product business unit and provide leadership and vision to drive product design innovation activities for the Eagle Creek brand. Providing dynamic, visible and inspirational leadership to positively impact business initiatives, direction, and vision for team and peers, Fabito will also be accountable for driving aggressive revenue targets and executing key business initiatives.
Fabito comes to Eagle Creek with over twenty years experience as a product and brand developer in the apparel, accessories, gear and travel products areas, creating brand equity and value for multiple organizations. Starting her retail career at Carroll Reed, the iconic New England ski-shop, Fabito’s experience includes management positions at Liz Claiborne, Spiegel and at Monterey Bay, where she grew the business 400% in three years. Additionally, she launched new licensed product collaborations with Disney, and Warner Brothers at Kmart, Toys R Us and multiple specialty and ecommerce retailers. Most recently she was Director of Merchandising and Design at a division of Orchard Brands.
“We’re really excited to start working with Nedra,” said Roger Spatz, President at Eagle Creek. “Her experience, talent and ability to form and facilitate great teams aligns with the values and goals of Eagle Creek. We’re looking forward to building the brand and realizing even more of our potential.”
“I’m thrilled to join the talented team at Eagle Creek and bring my brand-building experience combined with my own travel-inspired, outdoor lifestyle to the company. We plan to thoughtfully grow the business together with our internal talent and trusted retail partners. Since starting in 1975, Eagle Creek has been focused on innovative adventure travel gear, and we have the team and resources to further that concept.”
Fabito grew up camping, hiking and skiing in Maine and has lived in Encinitas for 13 years where she spends her free time at local outdoor spots, in the water and traveling with her very active teenage sons.
ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits.
Visit eaglecreek.com for more information.
Source Eagle Creek by press release©