OSMO Nutrition, the company that launched the first ever line of complete hydration products specifically formulated for men, women and children, announces Will Garratt as Chief Executive Officer. Garratt will lead all brand strategy, marketing and sales initiatives, and work closely with Founder Dr. Stacy Sims, to enhance and accelerate product development efforts towards moving the highly innovative brand into the daily lives of active and healthy adults and children.
Garratt permanently joins Osmo after 6 months of interim leadership.
An industry insider with a strong track record for accelerating sales
and brand relevance, Garratt has worked as an advisor and/or as part of
senior management for leading brands in the sport, fitness, and
nutrition markets including GU Energy, TriggerPoint Performance, Perfect
Fitness, Nuun, Nike, and No Fear.
“I am honored to join such a dynamic and successful brand, and
thrilled to work with Dr. Sims who is literally rewriting the sports
nutrition playbook with her game changing research,” says Garratt.
Dr. Sims is equally excited about the working relationship with
Garratt. She comments, “Will and I have known each for many years and we
share the same fundamental philosophy for sports performance as well as
scaling a start-up business. He brings incredible experience, and being
a fellow multi-time Hawaii Ironman finisher, Will is a perfect
complement to Osmo’s endurance sport-obsessed culture and team.”
Dr. Sims, who earned her PhD from Stanford University, is behind the
emerging science that is driving new performance hydration trends,
causing athletes and active individuals to rethink their sports
nutrition strategies. As a result of her research which has led to the
formulation of Osmo Nutrition products, the company is experiencing
significant growth in retail across its product lines.
hugely successful launch of the first ever line of sports nutrition
formulated specifically for Women, Osmo continued to innovate and please
parents with the launch of Osmo for Kids, the first hydration drink
formulated specifically for kids. This combination of new products, new
science and strong leadership has resulted in an infusion of funding and
growth in brand awareness and sales for Osmo.
ABOUT Osmo Nutrition
Osmo Nutrition produces the best complete hydration products for men,
women, and children based on the pioneering work of Dr. Stacy Sims.
Osmo’s cutting edge line of complete hydration products optimize
formulations for specific physiologies to enhance sport performance and
everyday wellness. Osmo for Men, Osmo for Women, and Osmo for Kids are
sold at run, bike, tri and outdoor specialty shops nationwide.
more about the science of Dr. Sims and Osmo products please visit www.osmonutrition.com
Source Osmo Nutrition