Jordan Brand introduces the Jordan Melo M11

From his early days in Red Hook to New York team captain, perennial All-Star Carmelo Anthony has taken a lifelong journey to become one of the game’s top superstars.

With 12 seasons in the NBA and 11 models of his signature shoe, Melo is also the Jordan Brand’s most tenured signature athlete, leading a family of professionals spanning a wide array of experience, sports and achievements. During his years with the brand, Melo has amassed a collection of on-court recognitions including seven All-Star selections, six-time all-NBA selections, two Olympic gold medals and a league scoring title.

Over time, Jordan Brand designers have worked with Melo to create signature models that echo the evolution of his personality and playing style.
“When it was time to talk to the designers about this year’s model, I told them it was important for me to have a shoe that could keep my game fresh throughout the entire four quarters,” said Carmelo Anthony. “Whether taking flight or landing, FlightPlate has great cushion, responsiveness and bounce."

The Jordan Melo M11 is Jordan Brand’s latest performance model, incorporating the brand’s pinnacle technology created for the basketball court: FlightPlate. Designed to harness and return energy from every step for explosive liftoff, FlightPlate features a moderator plate placed directly over the forefoot Nike Zoom unit to create a larger sweet spot and ample cushioning. On the shoe’s upper, a molded collar optimizes fit and enhances ankle support for Anthony’s versatile game.
The upper features synthetic leather for support and lightweight durability, while perforated details enhance breathability. A webbed strapping system wraps the foot to provide superior lockdown. The updated foam heel counter integrates into the midsole, bringing strength and support to the collar, as well as a distinctive pattern produced by repetition of the letter M.


Building on last year’s model, the Jordan Melo M11 echoes Melo’s physical transformation through the offseason. After a summer dedicated to intense workouts — Melo was known for hosting some of the game’s best runs at Jordan Brand’s Terminal 23 in New York — he returned slimmer, fitter and ready to push even harder this season.

Melo said he wanted the Jordan Melo M11 to have a more sophisticated look that is well suited to a clean color palette, but also uses hues and patterns to tell dynamic stories.

Source Jordan ©

Aucun commentaire:

Enregistrer un commentaire