With the industry lacking of female products, ten women spent over a year designing and testing and have now released, Marina, a dive watch through Kickstarter in order to raise funds for manufacturing
The women's SCUBA market has been screaming for one and finally, we created it," says Lead Designer, Chelsea Abingdon Welch. Bridging the gap for women's adventure sports is one more step to being closed. Dive watches already exist, but are mostly built for men. If a woman wants a dive watch, the durable useful ones are too expensive. The other option is a cheap flimsy one that you would find at WalMart - which won't last for more than only a couple dives. We wanted to fill a gap in the marketplace so we have built and tested prototypes and rolled it out on Kickstarter.
The feedback has been incredible. See https://www.kickstarter.com/projects/abingdonco/a-revolutionary-womens-dive-watch-designed-by-wome
The Abingdon Co. started when a female pilot, Chelsea Abingdon Welch (Discovery Channel's Flying Wild Alaska, Alibaba.com Empowering Women Campaign), was learning how to fly and couldn't a decent watch that wasn't made for men. Recognizing that women do adventurous activities like flying, skydiving, SCUBA diving, and race car driving, she created The Abingdon Co. on her birthday, November 3, 2007 which creates adventure luxury watches at affordable prices. Each watch released by the company is named after a woman's name, i.e. Jackie, Elise, Amelia, Marina, etc. Visit http://www.TheAbingdonCo.com
The Kickstarter campaign ends December 25, 2014. If you have any questions or if you want to speak with Ms. Welch, please feel free to contact her directly at (702) 530-9438. Her office is located in Las Vegas, Nevada.
Marketing Manager, The Abingdon Co./
SOURCE The Abingdon Co. through PRNewswire by press release ©