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| Nike © |
Representing the future of sport style innovation, ACG marries
pioneering materials such as Nike Tech Fleece, Nike Dri-FIT Wool and
Nike Flyknit with the Berlin-based designer Errolson Hugh’s knowledge of
fit, apparel construction and the functionality needed for everyday
life.
Hugh is the co-founder of Acronym®, an independent design agency focused on the unification of style and technology in apparel. Working together, Hugh and Nike designers reassessed contemporary athletic needs by challenging convention. Through mutual learning, the team created elegant solutions for complex problems.
Hugh is the co-founder of Acronym®, an independent design agency focused on the unification of style and technology in apparel. Working together, Hugh and Nike designers reassessed contemporary athletic needs by challenging convention. Through mutual learning, the team created elegant solutions for complex problems.
“Our question was, what can we build with ACG that no one else can build?” Hugh says. “How do we ensure, beyond being technically superb, that this is distinctively Nike? We came back to athleticism, and the athlete being at Nike's core. Setting the athlete down in the center of the urban landscape really brought it all home for us.”
All Conditions Fit
For the ACG collection, Hugh and the Nike design team developed
the “all conditions fit,” a structure built to encourage readiness, both
mentally and physically, and minimize restriction.
“Specifically looking at athletes, there’s a stance that’s universal to all sports. In martial arts it’s often called the ‘ready’ or ‘neutral’ stance, and it’s a precursor to just about any type of movement,” says Hugh, a martial arts enthusiast. “Your center of gravity is neutral, but it’s dropped. Your ankles, knees and elbows are bent. You’re in a kind of half-crouch, but you’re looking forwards.”
The team then developed the fit block based on this stance. The
fit block is akin to a chassis in a car. It is the foundation on which
everything is built.
“For ACG, we drafted the fit block with that posture rather than the typical straight-limbed static one,” Hugh says. “Readiness is physically encoded into the silhouette of the collection. We call it the all conditions fit because it suggests the ability to transition to any movement and to any situation.”
Every detail in the collection was considered, from the range of
motion a jacket or pants provide to the placement of pockets and their
ability to store items such as cell phones, laptops and notebooks.
“We needed to ensure that the silhouette serves the needs of the urban athlete and, more importantly, that movement of the body is never restricted,” says Matthew Millward, Nike Senior Design Director. “Bulky items are hidden and kept close to the body, securely stowed. The head-to-toe look should always remain clean by keeping design lines continuous and simple.”
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| Nike © |
For today’s athletes, the city is the ultimate landscape. It is a
worthy maze, rife with modern obstacles. These include walking, biking,
climbing stairs and jockeying for a cab. City microclimates are equally
as diverse. Throughout the day, the typical urbanite navigates between
crowded and humid subways, windy bridges, exposed streets, temperate
work environments, and intimate and warm social settings. While the ACG
collection protects against the most extreme wind and rain, it also
offers flexibility to move between climates. The collection’s layering
attributes allow the wearer to gear up or down to match the environment.
For example, the wearer can easily remove or add the outer shell of the
NikeLab ACG 2 in 1 Men’s Jacket.
“The collection considers the way individuals interact and pass through a city for their day-to-day business,” Millward says. “It’s also designed to protect these individuals from every type of weather.”
Form Meets Function
The utilitarian premise of the collection demands that each piece
stand up as well flying across a bridge on a bicycle as it would
aesthetically. Engineered around movement, the architectural silhouettes
have an innate elegance. Paired with a dark color palette and
reflective logos, the collection transitions between muted and more
visible as needed.
“While we needed to make something that doesn't restrict your movement at all, we also didn’t want that to have any negative impact visually,” Hugh says. “It shouldn't look strange. It has to be presentable, civilized, stylish. But form is never divorced from function. It’s easy to make something look really good. It's very hard to make it look good and move well.”
The new collection enables the body in motion and conceals the
tools of urban life to remain minimal, clean and architecturally
sculpted. Movement and comfort are paramount.
The NikeLab ACG collection is available beginning Dec. 18 at nike.com/nikelab in North America, Western Europe and Japan. It will also be available at the following retail locations: NikeLab
21 Mercer NYC, NikeLab DSM NYC, Niketown New York, NikeLab 1948 LDN,
NikeLab DSM LDN, NikeLab P75 Paris, NikeLab LNZ1 Milan and NikeLab DSM
Ginza in Tokyo.
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| Nike © |
The NikeLab ACG 2 in 1 Men’s Jacket has been painstakingly
engineered for the athlete in the urban context who transitions between
diverse activities throughout the day. It is the ultimate expression of
the all conditions fit that underpins the ACG collection. Tailored to
the ready stance, the jacket is roomy enough to move with the athlete’s
body, helping the wearer navigate the city with zero distraction.
Employing a waterproof GORE-TEX® three-layer
fabric, the NikeLab ACG 2 in 1 Men’s Jacket equips the wearer for the
harsh elements of the city. It also features an integrated liner that
can be worn alone. The liner and shell collars zip together at the
neckline, an optimal connection point to make the two layers move and
feel as one.
A storm collar includes a deployable hood designed to maintain
structural stability even in the fiercest wind conditions. The jacket’s
pockets are constructed as tools for everyday use, with an emphasis on
maximized storage, ease of access, weather protection and security.
Stacked chest pockets are connected via media ports, allowing the wearer
to run his headphones underneath the lining of the jacket. With room
for a wallet, phone or small notebook, these pockets keep valuables
close to the body for security while creating a stealthy,
architecturally sculpted aesthetic. The jacket also features reflective
ACG graphics, helping the wearer remain visible in low-light
conditions.
The NikeLab ACG 2 in 1 Men’s Jacket will also be available in a silver logo version, which is exclusive to nike.com/nikelab until Jan. 15.
NIKELAB ACG TECH FLEECE MEN’S PANT
The NikeLab ACG Tech Fleece Men’s Pant perfectly captures the
athletic silhouette of the all conditions fit. Like the NikeLab ACG 2 in
1 Men’s Jacket, the fit of the ACG Tech Fleece Men’s Pant is born from
the ready stance in sports. Minimal seams and articulation at both the
front and the back of the knee help form a pant that can be worn without
distraction.
The pant features Nike Tech Fleece material, which uses
innovative thermal construction to trap body heat, creating warmth
without adding weight. The pockets are optimally positioned for entry
based on hand position and reach. There are two side pockets and two
rear zippered pockets. The right-leg side pocket is dual entry,
featuring a secondary pocket that drops into the back of the pant, deep
enough for the wearer to store his keys without fear of them falling
out. Despite the generous storage space, the pockets are designed in
such a way that cargo does not disrupt the pant’s overall shape. The
tapered legs foster a sophisticated, stealthy aesthetic without
restricting the wearer’s movement.
NIKELAB ACG TECH FLEECE FUNNEL MEN’S SWEATSHIRT
The NikeLab ACG Tech Fleece Funnel Men’s Sweatshirt is a visually
striking layering item with innovative details. It features a roll-neck
design that can be used to cover the lower part of the face in cold
weather. In the back of the neck, a bungee cord and stopper allow the
wearer to make adjustments for a snug fit. The sleeves have an ergonomic
fit that tapers at the wrist. On the lower left side of the garment, a
zipper makes it easy to pull the garment on and off for simple layering.
Nike Tech Fleece material offers the ultimate in lightweight warmth,
using innovative thermal construction to help keep the athlete
comfortable in cool conditions.
NIKELAB ACG POCKET MEN’S T-SHIRT
The NikeLab ACG Pocket Men’s T-Shirt incorporates a slightly
dropped back hem for extra coverage when the wearer bends forward. Taped
seams at the sides and around the square pocket create a sleek
aesthetic. The tee employs Nike Dri-FIT Wool fabric, which is a blend of
wool and polyester that provides warmth, breathability and mobility.
Like all Dri-FIT material, it moves sweat away from the skin to help
keep the wearer cool and comfortable. The bold ACG logo on the back of
the shirt is reflective, helping the athlete remain visible in low-light
conditions.
NIKELAB ACG FLYKNIT TRAINER CHUKKA SFB
The NikeLab ACG Flyknit Trainer Chukka SFB is an exceptionally
comfortable and durable footwear solution designed to be worn for long
stretches. Enhanced durability is delivered through several key
features. A protective skin has been added to the toe and heel, and
Defender Repellent Systems™ spray has been applied to the upper for
all-over water resistance. In addition, the shoe features a rugged, Nike
Free-inspired outsole with hard rubber in the toe and heel and sticky
rubber on the forefoot for added traction. A synthetic wool yarn is
double knitted into the lining, blending into the Nike Flyknit upper for
added warmth and a soft feel. The sockliner is perforated for
breathability and includes foam pads under the heel and forefoot for
extra cushioning. As the foot moves, Nike dynamic Flywire loosens and
tightens for an adaptive fit.
NIKELAB ACG LUNARTERRA ARKTOS
The NikeLab ACG LunarTerra Arktos updates from the original Nike LunarTerra Arktos boot, which released in October 2013.
Like its predecessor, it combines the comfort of a sneaker with the
insulation and weather protection of a winter boot. In an effort to make
the boot lighter, Nike designers removed the internal bootie, a staple
of the first version. This helps the athlete quickly navigate city
streets. The outsole employs sticky rubber for improved traction. A new
water-repellant (DWR) mesh in the upper aids flexibility and, combined
with a leather vamp and heel, helps boots stay dry in damp conditions.
Non-wicking laces work to prevent water absorption, and Nike dynamic
Flywire loosens and tightens with movement for an adaptive fit. The
thermal lining has grooves that work to store hot air, providing
blanket-like warmth inside the boot. The Lunarlon midsole provides
lightweight and plush cushioning.
The NikeLab ACG LunarTerra Arktos will be available exclusively
in North America until Jan. 15, when it will expand its reach to Western
Europe and Japan.
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| Nike © |
Interior pockets stow a range of large and small objects, from a
15-inch laptop to a pair of shoes. A pocket on the top of the backpack
is lined with fleece materials to protect sunglasses or a cell phone.
Removable MOLLE (Modular Lightweight Load-carrying Equipment) side
pouches create even more storage options and utility straps at the base
of the bag are engineered to cradle bulky items such as camera tripods
or jackets.
The NikeLab ACG Responder Backpack’s body is made from a lightweight, strong and waterproof Dimension-Polyant®
material, which provides durability for the city’s concrete landscape.
Ergonomic shoulder straps work with a sternum strap and a stowable waist
belt to help keep the wearer comfortable throughout even the busiest
urban itineraries. The back panel and lining of the shoulder straps are
constructed with Nike Hypervoid mesh, which promotes airflow against the
body for increased breathability. Reflective ACG logos on the straps
and front of the backpack help keep the athlete visible in low light
conditions as he moves throughout the city.
Source Nike ©
Source Nike ©
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