Balega International, a leading performance sock brand in the run and outdoor specialty markets, presented its annual Ubuntu Award to Fleet Feet Roanoke of Roanoke, Virginia. This community service award was presented to store owners Blaine and Robin Lewis atThe 2014 Running Event, a running industry trade show in Austin, TX. The purpose of the Ubuntu Award is to recognize thoughtful actions that have long lasting effects on the lives of people in local communities. Fleet Feet Roanoke received this prestigious award to acknowledge their charity efforts in helping those less fortunate throughout their hometown of Roanoke.
Balega has presented the Ubuntu Award annually for the past nine years to running specialty stores that excel in community service and involvement. Ubuntu
originated in Africa and roughly translates to “human kindness.” The
term, popularized by Nelson Mandela translates as “I am a person through
other people,” meaning only by banding together as a community and
working together can we truly call ourselves human.
This past September, Fleet Feet Roanoke hosted two charity
fundraisers in which they raised over $4,000 for Big Brothers Big
Sisters of Southwest Virginia and The Turning Point, the local shelter
for domestically abused women and children. In addition, over the last
couple of years the store has donated hundreds of gently worn running
shoes to people in need, including low-income children involved in after
school running programs. The winnings from the Ubuntu Award
will provide Fleet Feet Roanoke with the resources to reach out to more
low-income children and provide them with brand new footwear from the
“Blaine and I are so honored to receive the Ubuntu
Award and could not have done this without the tremendous generosity
and support of Bert, Tanya and Balega, along with our other vendor
partners and customers,” states Robin Lewis, storeowner of Fleet Feet
Roanoke. “The meaning of the award is very powerful and has been a
mission of ours to help those in our area who are less fortunate. With
the help from the Ubuntu Award, we have plans to do a lot more in our community!”
About Balega Sports International
A leading performance sock brand in the American run specialty
market, Balega is a designer and manufacturer of technical performance
socks. A proud American-South African initiative, the company develops
its entire product at a South African production facility utilizing the
best performance yarns produced in the United States. Crafted for a
superior fit and unmatched comfort, Balega is committed to the technical
excellence, quality and performance offered in Balega socks.
information visit http://www.balega.com.